[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-alex-hormozi-s-ad-blitz-pays-off-with-a-guinness-world-record":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":93,"popular_news":150,"categories":214},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":22,"links":80,"view_type":83,"video_url":84,"views":85,"likes":86,"lang":87,"comments_count":86,"category":88},"Alex Hormozi’s Ad Blitz Pays Off with a Guinness World Record","For the past week, Alex Hormozi’s relentless advertising campaigns across every platform left us wondering what we’d done to deserve the onslaught. Then it clicked. Over the weekend, Hormozi shattered the Guinness World Record by selling over 2.5 million copies of his book on its first day of release during a live stream, raking in nearly $100 million. This feat eclipsed bestsellers from Prince Harry, Barack Obama, and Michelle Obama, marking a seismic shift in book launch strategies.","For the past week, Alex Hormozi’s relentless advertising campaigns across every platform left us wondering what we’d done to deserve the onslaught.","Over the weekend, Hormozi shattered the Guinness World Record by selling over 2.5 million copies of his book on its first day of release during a live stream, raking in nearly $100 million","\u003Cp>\u003Cstrong>For the past week, Alex Hormozi’s relentless advertising campaigns across every platform left us wondering what we’d done to deserve the onslaught.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"244\" src=\"https://quasa.io/storage/photos/00/photo_2025-08-26_19-03-29.jpg\" width=\"400\" />Then it clicked. Over the weekend, Hormozi shattered the Guinness World Record by selling over 2.5 million copies of his book on its first day of release during a \u003Ca href=\"https://www.youtube.com/live/B2QbLzHvKbg\">live stream\u003C/a>, raking in nearly $100 million. This feat eclipsed bestsellers from Prince Harry, Barack Obama, and Michelle Obama, marking a seismic shift in book launch strategies.\u003C/p>\n\n\u003Cp>So, what was the magic behind this? Hormozi ditched the standard “buy my new book” call-to-action for a bold, unconventional approach.\u003C/p>\n\n\u003Cp>Instead of individual sales, he pitched a bulk-buy bundle offer: $6,000 for 200 copies, encouraging fans to donate, gift, or raffle them off to their followers or colleagues. This sparked a viral giveaway machine.\u003C/p>\n\n\u003Cp>Fans got creative — some demanded newsletter sign-ups for a free copy, others asked for comments on posts. Within 24 hours, every sales and marketing enthusiast knew about Hormozi’s book.\u003C/p>\n\n\u003Cp>The momentum didn’t stop. \u003Ca href=\"https://www.youtube.com/live/NcpyWPT90RE\">The next day, he hosted another stream, followed by an 11-hour session, totaling three days of live content\u003C/a>. By the end, he’d sold 3.6 million copies across just 18,000 transactions — a testament to the power of bulk sales.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/weapons-horror-film-scores-rare-a-cinemascore-joining-elite-company\">"Weapons" Horror Film Scores Rare A- CinemaScore, Joining Elite Company\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/end-of-the-school-year-in-numbers-chatgpt-queries-drop-25-30-as-students-head-to-summer-break\">End of the School Year in Numbers: ChatGPT Queries Drop 25–30% as Students Head to Summer Break\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/k-pop-demon-hunters-amplify-the-global-reach-of-korean-content\">K-Pop Demon Hunters Amplify the Global Reach of Korean Content\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/mathos-ai-the-monster-math-solving-ai-that-cracks-any-problem-in-seconds\">Mathos AI: The Monster Math-Solving AI That Cracks Any Problem in Seconds\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>The takeaway for creators? It’s time to master small-scale wholesale. Hormozi’s strategy turned a book launch into a movement, leveraging community engagement and clever bundling to break records. This isn’t just a win for him — it’s a blueprint worth studying.\u003C/p>","alex-hormozi-s-ad-blitz-pays-off-with-a-guinness-world-record","2025-08-26T17:12:45.000000Z","26.08.2025",{"image":81,"thumb":82},"https://quasa.io/storage/images/news/TRgiEJYP6Xgx1RyUYlMkxp2gthv5dZk2RQRx5dnT.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/TRgiEJYP6Xgx1RyUYlMkxp2gthv5dZk2RQRx5dnT.jpg","large",null,2387,0,"en",{"id":22,"title":23,"slug":24,"meta_title":89,"meta_description":90,"meta_keywords":89,"deleted_at":84,"created_at":91,"updated_at":92,"lang":87},"All the community news from around the world","From heart warming stories to everyday heroes and shocking events, we've got the latest real life stories to keep you entertained","2025-01-10T08:48:23.000000Z","2025-01-10T09:34:07.000000Z",[94,107,118,129,139],{"title":95,"description":96,"slug":97,"created_at":98,"publish_at":98,"formatted_created_at":99,"category":100,"links":101,"view_type":104,"video_url":84,"views":105,"likes":86,"lang":87,"comments_count":86,"is_pinned":106},"Major Update to quasa.io: A Bold Leap into the Future of Digital Excellence","The new quasa.io is faster, smarter, more beautiful, and significantly more enjoyable to use. 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