[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-ahrefs-just-dropped-the-definitive-study-on-ai-seo-and-it-s-brutal":66},{"data":4},[5,53,60],{"name":6,"slug":7,"categories":8},"Tech","tech",[9,13,17,21,25,29,33,37,41,45,49],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"id":38,"title":39,"slug":40},28,"Technology","technology",{"id":42,"title":43,"slug":44},32,"Artificial Intelligence","artificial-intelligence",{"id":46,"title":47,"slug":48},26,"Security and protection","security-and-protection",{"id":50,"title":51,"slug":52},31,"YouTube Blog","youtube-blog",{"name":54,"slug":55,"categories":56},"News","news",[57],{"id":58,"title":54,"slug":59},18,"quasanews",{"name":61,"slug":62,"categories":63},"Business","business",[64],{"id":65,"title":61,"slug":62},16,{"post":67,"published_news":94,"popular_news":150,"categories":222},{"title":68,"description":69,"meta_title":68,"meta_description":70,"meta_keywords":71,"text":72,"slug":73,"created_at":74,"publish_at":75,"formatted_created_at":76,"category_id":18,"links":77,"view_type":82,"video_url":83,"views":84,"likes":85,"lang":86,"comments_count":85,"category":87},"Ahrefs Just Dropped the Definitive Study on AI SEO — And It’s Brutal","Spoiler: almost everything you thought you knew is wrong.","Promoting content online just got significantly harder and more expensive.","Traditional SEO isn’t dead — but it’s no longer sufficient.  ","\u003Cp>After six months of research involving over \u003Cstrong>1 billion data points\u003C/strong> across 14 separate studies, the team at Ahrefs has finally given the industry clear, data-backed answers to the question everyone’s been asking:\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-06-07t144327222.webp\" type=\"image/webp\">\u003Cimg alt=\"Ahrefs Just Dropped the Definitive Study on AI SEO — And It’s Brutal\" class=\"image-align-left\" height=\"253\" src=\"https://cdn.quasa.io/photos/0001/image-2026-06-07t144327222.jpg\" width=\"170\" />\u003C/picture>“How does SEO actually work in the age of AI assistants?”\u003C/strong>\u003C/p>\n\n\u003Cp>Spoiler: almost everything you thought you knew is wrong.\u003C/p>\n\n\u003Cp>\u003Cstrong>Here are the most important findings:\u003C/strong>\u003C/p>\n\n\u003Ch3>\u003Cstrong>1. “Best Of” Listicles Dominate AI Citations\u003C/strong>\u003C/h3>\n\n\u003Cp>Pages formatted as “Best X” or “Top X” roundups are by far the most cited content type by AI chatbots. They account for \u003Cstrong>~40% of all pages cited by ChatGPT\u003C/strong>.\u003C/p>\n\n\u003Ch3>\u003Cstrong>2. Most Citations Are Completely Out of Your Control\u003C/strong>\u003C/h3>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-06-07t144329066.webp\" type=\"image/webp\">\u003Cimg alt=\"Ahrefs Just Dropped the Definitive Study on AI SEO — And It’s Brutal\" class=\"image-align-right\" height=\"201\" src=\"https://cdn.quasa.io/photos/0001/image-2026-06-07t144329066.jpg\" width=\"300\" />\u003C/picture>Of the top 1,000 citations by ChatGPT:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>67%\u003C/strong> come from sources marketers cannot influence:\u003C/li>\n\u003C/ul>\n\n\u003Cp>- Wikipedia: \u003Cstrong>29.7%\u003C/strong>\u003Cbr />\n- Homepage/main pages: \u003Cstrong>23.8%\u003C/strong>\u003Cbr />\n- App stores: \u003Cstrong>6.6%\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Only \u003Cstrong>32.3%\u003C/strong> are “normal” controllable content (blog posts, reviews, educational pages, news).\u003C/li>\n\u003C/ul>\n\n\u003Ch3>\u003Cstrong>3. Google Ranking Is Increasingly Irrelevant\u003C/strong>\u003C/h3>\n\n\u003Cp>\u003Cstrong>28.3%\u003C/strong> of the most-cited pages in ChatGPT have \u003Cstrong>zero organic visibility in Google\u003C/strong>.  \u003Cbr />\nThese pages get heavy AI traffic while being invisible in traditional search. A completely new discovery layer has emerged.\u003C/p>\n\n\u003Ch3>\u003Cstrong>4. Being Found ≠ Being Cited\u003C/strong>\u003C/h3>\n\n\u003Cp>ChatGPT retrieves dozens of sources per query but only \u003Cstrong>cites about 50%\u003C/strong> of them. The rest are used as invisible background context. Getting into the retrieval set is one game. Actually being quoted is another.\u003C/p>\n\n\u003Ch3>\u003Cstrong>5. Schema Markup Is Basically Useless for AI\u003C/strong>\u003C/h3>\n\n\u003Cp>Adding schema markup had \u003Cstrong>almost zero impact\u003C/strong> on AI citations.\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Google AI Overviews: \u003Cstrong>−4.6%\u003C/strong>\u003C/li>\n\t\u003Cli>Google AI Mode: \u003Cstrong>+2.4%\u003C/strong>\u003C/li>\n\t\u003Cli>ChatGPT: \u003Cstrong>+2.2%\u003C/strong>\u003C/li>\n\u003C/ul>\n\n\u003Cp>You can safely laugh at anyone still selling “AI Optimization” schema services.\u003C/p>\n\n\u003Ch3>\u003Cstrong>6. YouTube Is the Strongest Predictor of AI Visibility\u003C/strong>\u003C/h3>\n\n\u003Cp>Among all factors studied (backlinks, Domain Rating, number of pages, traditional SEO metrics, etc.), \u003Cstrong>YouTube mentions\u003C/strong> showed the highest correlation with brand visibility in AI answers: \u003Cstrong>0.737\u003C/strong>.  \u003Cbr />\nThis held true for both Google and OpenAI products.\u003C/p>\n\n\u003Ch3>\u003Cstrong>7. Google AI Overviews Are Cannibalizing Clicks Faster Than Expected\u003C/strong>\u003C/h3>\n\n\u003Cp>AI Overviews now reduce clicks to position #1 by \u003Cstrong>58%\u003C/strong> (up from 34.5% just 10 months ago). The erosion is accelerating.\u003C/p>\n\n\u003Ch3>\u003Cstrong>8. AI Overviews Mostly Hit Informational Queries\u003C/strong>\u003C/h3>\n\n\u003Cp>\u003Cstrong>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-06-07t144330984.webp\" type=\"image/webp\">\u003Cimg alt=\"Ahrefs Just Dropped the Definitive Study on AI SEO — And It’s Brutal\" class=\"image-align-right\" height=\"447\" src=\"https://cdn.quasa.io/photos/0001/image-2026-06-07t144330984.jpg\" width=\"300\" />\u003C/picture>99.9%\u003C/strong> of AI Overviews appear on informational searches.\u003Cbr />\nTransactional, navigational, and local queries are still largely safe. Only **3.2%** of shopping-related searches trigger AIO.\u003C/p>\n\n\u003Ch3>\u003Cstrong>9. Google’s Two AI Systems Disagree on Sources\u003C/strong>\u003C/h3>\n\n\u003Cp>Google’s AI Mode and AI Overviews reach the same conclusion \u003Cstrong>86%\u003C/strong> of the time… but cite almost completely different sources. Source overlap is just \u003Cstrong>13.7%\u003C/strong>.\u003C/p>\n\n\u003Ch3>\u003Cstrong>10. AI Overviews Are Extremely Dynamic\u003C/strong>\u003C/h3>\n\n\u003Cp>They change on average every \u003Cstrong>2.15 days\u003C/strong>.\u003Cbr />\n70% of the actual content differs between versions, yet semantic similarity stays high (~0.95). The sources and wording shift constantly, but the core answer remains stable.\u003C/p>\n\n\u003Cp>---\u003C/p>\n\n\u003Ch4>\u003Cstrong>Bottom line:\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-06-07t144332902.webp\" type=\"image/webp\">\u003Cimg alt=\"Ahrefs Just Dropped the Definitive Study on AI SEO — And It’s Brutal\" class=\"image-align-left\" height=\"201\" src=\"https://cdn.quasa.io/photos/0001/image-2026-06-07t144332902.jpg\" width=\"300\" />\u003C/picture>\u003Ca href=\"https://quasa.io/media/seo-is-dying-but-google-is-the-murderer\">Traditional SEO isn’t dead — but it’s no longer sufficient.\u003C/a>\u003Cbr />\nAI has created an entirely new visibility layer that operates by different rules, favors different formats, and heavily rewards platforms (Wikipedia, YouTube, strong homepages) that most companies can’t easily compete with.\u003C/p>\n\n\u003Cp>Promoting content online just got \u003Cstrong>significantly harder and more expensive\u003C/strong>.\u003C/p>\n\n\u003Cp>The era of “just rank #1 in Google and you’re good” is over.\u003Cbr />\nWelcome to the era of \u003Cstrong>multi-channel, multi-format, AI-native visibility\u003C/strong> — where YouTube, brand strength, and “Best Of” content often matter more than classic SEO signals.\u003C/p>\n\n\u003Cp>Ahrefs didn’t just study the future of search.\u003Cbr />\nThey showed us it’s already here — and it’s messy.\u003C/p>\n\n\u003Cp>---\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/universal-music-group-rejects-bill-ackman-s-64-billion-takeover-bid-board-stands-firm-against-pershing-square\">Universal Music Group Rejects Bill Ackman’s $64 Billion Takeover Bid: Board Stands Firm Against Pershing Square\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/youtube-directors-conquer-the-big-screen-two-horror-hits-show-the-platform-s-power\">YouTube Directors Conquer the Big Screen: Two Horror Hits Show the Platform’s Power\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-korean-underdogs-became-one-of-the-world-s-most-valuable-companies\">How Korean Underdogs Became One of the World’s Most Valuable Companies\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/delta-s-premium-cabins-just-out-earned-economy-for-the-first-time-and-the-real-story-is-more-interesting-than-the-rich-are-getting-richer\">Delta’s Premium Cabins Just Out-Earned Economy for the First Time — And the Real Story Is More Interesting Than “The Rich Are Getting Richer”\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>---\u003C/p>\n\n\u003Cp>Thank you!\u003C/p>","ahrefs-just-dropped-the-definitive-study-on-ai-seo-and-it-s-brutal","2026-06-07T12:46:41.000000Z","2026-06-09T11:30:00.000000Z","09.06.2026",{"image":78,"image_webp":79,"thumb":80,"thumb_webp":81},"https://cdn.quasa.io/images/news/PWRHa5pSWMJTUmoAtPamUASZCQBjpgkhQCnsDw95.jpg","https://cdn.quasa.io/images/news/PWRHa5pSWMJTUmoAtPamUASZCQBjpgkhQCnsDw95.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/PWRHa5pSWMJTUmoAtPamUASZCQBjpgkhQCnsDw95.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/PWRHa5pSWMJTUmoAtPamUASZCQBjpgkhQCnsDw95.webp","small",null,33,0,"en",{"id":18,"title":19,"slug":20,"meta_title":88,"meta_description":89,"meta_keywords":90,"show_on_homepage":91,"deleted_at":83,"created_at":92,"updated_at":93,"lang":86},"AI at Work: Productivity Hacks, Job Risks & Automation | QUASA","Exclusive life hacks on how to choose a career and be productive in any job.","Freelance, business, startup, Survive As a Freelance Developer",false,"2021-09-03T20:21:41.000000Z","2026-04-22T15:14:46.000000Z",[95,108,111,124,137],{"title":96,"description":97,"slug":98,"created_at":99,"publish_at":100,"formatted_created_at":76,"category":101,"links":102,"view_type":82,"video_url":83,"views":107,"likes":85,"lang":86,"comments_count":85,"is_pinned":91},"Part 3. The Illusion of Value: Why 90% of Crypto Projects Have Billion-Dollar Market Caps But Almost Zero Traffic and Revenue","The real killers weren’t just the CEXes. They were the numbers themselves.In Part 1 we showed you the market is dead. In Part 2 we named the executioners. Now let’s talk about the biggest lie of all: the valuation.","part-3-the-illusion-of-value-why-90-of-crypto-projects-have-billion-dollar-market-caps-but-almost-zero-traffic-and-revenue","2026-06-06T20:51:27.000000Z","2026-06-09T15:27:00.000000Z",{"title":54,"slug":59},{"image":103,"image_webp":104,"thumb":105,"thumb_webp":106},"https://cdn.quasa.io/images/news/vS7jhLL5owjE2qtwhqDWcnd1B445FeM2dpQvYUMI.jpg","https://cdn.quasa.io/images/news/vS7jhLL5owjE2qtwhqDWcnd1B445FeM2dpQvYUMI.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/vS7jhLL5owjE2qtwhqDWcnd1B445FeM2dpQvYUMI.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/vS7jhLL5owjE2qtwhqDWcnd1B445FeM2dpQvYUMI.webp",15,{"title":68,"description":69,"slug":73,"created_at":74,"publish_at":75,"formatted_created_at":76,"category":109,"links":110,"view_type":82,"video_url":83,"views":84,"likes":85,"lang":86,"comments_count":85,"is_pinned":91},{"title":19,"slug":20},{"image":78,"image_webp":79,"thumb":80,"thumb_webp":81},{"title":112,"description":113,"slug":114,"created_at":115,"publish_at":116,"formatted_created_at":76,"category":117,"links":118,"view_type":82,"video_url":83,"views":123,"likes":85,"lang":86,"comments_count":85,"is_pinned":91},"ChatGPT Just Got a Real Memory — And It’s About to Make You Loyal Forever","This isn’t just a nice feature — it’s a powerful user retention moat.","chatgpt-just-got-a-real-memory-and-it-s-about-to-make-you-loyal-forever","2026-06-07T12:27:02.000000Z","2026-06-09T09:19:00.000000Z",{"title":43,"slug":44},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/2dgOA8ZxZuZf3KXcZ4HLPJSE9O4h9jWOMS0JFbHz.jpg","https://cdn.quasa.io/images/news/2dgOA8ZxZuZf3KXcZ4HLPJSE9O4h9jWOMS0JFbHz.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/2dgOA8ZxZuZf3KXcZ4HLPJSE9O4h9jWOMS0JFbHz.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/2dgOA8ZxZuZf3KXcZ4HLPJSE9O4h9jWOMS0JFbHz.webp",45,{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":129,"formatted_created_at":76,"category":130,"links":131,"view_type":82,"video_url":83,"views":136,"likes":85,"lang":86,"comments_count":85,"is_pinned":91},"What Do These Companies Have in Common? They Get Guaranteed AI Impact — Or Their Money Back","A growing number of large enterprises are discovering a painful truth: AI coding tools can burn through budgets faster than anyone expected.","what-do-these-companies-have-in-common-they-get-guaranteed-ai-impact-or-their-money-back","2026-06-07T11:28:51.000000Z","2026-06-09T06:25:00.000000Z",{"title":39,"slug":40},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/i2SlzEUcZK2WPrhVfkczjzLy6ERugwwUtrQC1Z63.jpg","https://cdn.quasa.io/images/news/i2SlzEUcZK2WPrhVfkczjzLy6ERugwwUtrQC1Z63.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/i2SlzEUcZK2WPrhVfkczjzLy6ERugwwUtrQC1Z63.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/i2SlzEUcZK2WPrhVfkczjzLy6ERugwwUtrQC1Z63.webp",61,{"title":138,"description":139,"slug":140,"created_at":141,"publish_at":142,"formatted_created_at":76,"category":143,"links":144,"view_type":82,"video_url":83,"views":149,"likes":85,"lang":86,"comments_count":85,"is_pinned":91},"The Yap Economy: How One Creator Went from Zero to $1.2 Million in Six Months","The format migrated from TikTok (where it already thrived) and has now exploded on Instagram, where everything seems to arrive six months late","the-yap-economy-how-one-creator-went-from-zero-to-1-2-million-in-six-months","2026-06-07T10:54:02.000000Z","2026-06-09T03:47:00.000000Z",{"title":61,"slug":62},{"image":145,"image_webp":146,"thumb":147,"thumb_webp":148},"https://cdn.quasa.io/images/news/lDooxPDqUwb5RJLzoQTEounM0qje6LRGH37EEM5W.jpg","https://cdn.quasa.io/images/news/lDooxPDqUwb5RJLzoQTEounM0qje6LRGH37EEM5W.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/lDooxPDqUwb5RJLzoQTEounM0qje6LRGH37EEM5W.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/lDooxPDqUwb5RJLzoQTEounM0qje6LRGH37EEM5W.webp",76,[151,164,180,193,208],{"title":152,"description":153,"slug":154,"created_at":155,"publish_at":156,"formatted_created_at":157,"category":158,"links":159,"view_type":82,"video_url":83,"views":162,"likes":163,"lang":86,"comments_count":85,"is_pinned":91},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. 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You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":61,"slug":62},{"image":189,"image_webp":83,"thumb":190,"thumb_webp":190},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",74744,6,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":82,"video_url":83,"views":206,"likes":163,"lang":86,"comments_count":207,"is_pinned":91},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-05-18T19:10:00.000000Z","18.05.2026",{"title":19,"slug":20},{"image":202,"image_webp":203,"thumb":204,"thumb_webp":205},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",48242,1,{"title":209,"description":210,"slug":211,"created_at":212,"publish_at":213,"formatted_created_at":214,"category":215,"links":216,"view_type":177,"video_url":83,"views":221,"likes":163,"lang":86,"comments_count":85,"is_pinned":91},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":217,"image_webp":218,"thumb":219,"thumb_webp":220},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",46903,[223,224,225,226,227,228,229,230,231,232,233,234,235],{"title":23,"slug":24},{"title":43,"slug":44},{"title":51,"slug":52},{"title":39,"slug":40},{"title":47,"slug":48},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":54,"slug":59},{"title":11,"slug":12},{"title":61,"slug":62}]