[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-a-guide-to-mapping-blog-content-to-offers":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":162,"categories":233},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":14,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":90,"category":91},"A Guide to Mapping Blog Content to Offers","The content is compelling and does a good job with attracting traffic to the site, but visitors still end up bouncing once they have finished reading.","Guide to Mapping Blog Content, business","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>One of the more common issues that prompt companies to call us is when they have a \u003Ca href=\"https://quasa.io/media/boring-industry-take-charge-with-blog-marketing\">blog\u003C/a> which they have been posting to regularly, but haven’t been seeing any conversions from it.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-10/aaaaabus-5.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-10/aaaaabus-5.jpg\" width=\"300\" / alt=\"A Guide to Mapping Blog Content to Offers\" loading=\"lazy\">\u003C/picture>The \u003Ca href=\"https://quasa.io/media/keep-the-human-touch-in-mind-when-writing-content-for-blog\">content\u003C/a> is compelling and does a good job with attracting traffic to the site, but visitors still end up bouncing once they have finished reading. When we take a look into this issue, we find that while the content is good, it isn’t paired with the right offering (i.e. eBook, whitepaper, free trial, etc).\u003C/p>\n\n\u003Cp>In order to help companies that may be experiencing this issue, we thought it would be a good idea to come up with an easy little guide to pairing blogs with Call to Action offerings.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Don’t Rush It\u003C/strong>\u003C/h4>\n\n\u003Cp>Picking out a Call to Action (CTA) for a blog article is both a process and an art. While you \u003Cem>can\u003C/em> slap any old CTA to the end of a blog article, you will find that this approach won’t generate a whole lot in the way of conversions.\u003C/p>\n\n\u003Cp>The problem is that oftentimes writers rush through this stage of creating a blog, which results in poor or mismatched CTAs.\u003C/p>\n\n\u003Cp>Here is my brilliant theory on why CTAs sometimes end up as afterthoughts for the blog article: it’s because they come last. You spend a huge chunk of time researching and writing your article, and now you just want to get it published, so you tack on a CTA that seems to fit and declare yourself done.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/17/11-36.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"174\" src=\"https://cdn.quasa.io/photos/17/11-36.jpeg\" width=\"290\" / alt=\"A Guide to Mapping Blog Content to Offers\" loading=\"lazy\">\u003C/picture>We are all guilty of this at some point, but if this becomes a habit then chances are good that you will end up with a blog page that acts like a brick wall,blocking readers from going further instead of encouraging them to do so.\u003C/p>\n\n\u003Cp>You should spend as much time selecting an offer and honing your CTA as you do coming up with the title, which is to say a bit. By having a process in place and taking the time to follow it, you will find your blog being more of a highway and less of a wall.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Pairing a Blog with the Right CTA\u003C/strong>\u003C/h4>\n\n\u003Ch4>\u003Cstrong>Step 1 – Determine Who the Target Persona for the Article Is\u003C/strong>\u003C/h4>\n\n\u003Cp>This should be relatively easy if you went into writing the article with a target persona in mind. If not, then take a look at the content and determine who would benefit the most from your content.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Step 2 –Look at What Stage of the Buying Cycle They Are In\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/17/11-31.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/17/11-31.png\" width=\"275\" / alt=\"A Guide to Mapping Blog Content to Offers\" loading=\"lazy\">\u003C/picture>Is the blog article for someone who is just becoming aware that they need your product or service? If so, then you shouldn’t pair it with an offering meant for someone who is just about ready to buy.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Step 3 – Compare with Your Existing Offerings\u003C/strong>\u003C/h4>\n\n\u003Cp>Take a look at what offerings you have keeping in mind the persona what stage of the buying process they are in. The important thing to look for is whether or not the offering you have for this persona at this selling stage is actually related to the blog content.  There needs to be some logical connection between the two.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Step 4 – Pair the Blog with the Offering\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-10/aaaaabus-2.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"215\" src=\"https://cdn.quasa.io/photos/foto-10/aaaaabus-2.jpg\" width=\"300\" / alt=\"A Guide to Mapping Blog Content to Offers\" loading=\"lazy\">\u003C/picture>Once you have found a compelling offering that is specific to the target persona, relevant to the selling stage that they are in, and somehow related to the theme of the blog article, you can pair it with confidence.\u003C/p>\n\n\u003Cp>Have your own tips for paring a blog article with a CTA? We would love to hear them! Please share in the comments below.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you!\u003C/p>","a-guide-to-mapping-blog-content-to-offers","2024-06-20T09:35:19.000000Z","2024-06-20T10:30:00.000000Z","20.06.2024",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/IbY2xlWzTKJmvgt7tMw6qAbEQFV0HSpuV52qSlN6.jpg","https://cdn.quasa.io/images/news/IbY2xlWzTKJmvgt7tMw6qAbEQFV0HSpuV52qSlN6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/IbY2xlWzTKJmvgt7tMw6qAbEQFV0HSpuV52qSlN6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/IbY2xlWzTKJmvgt7tMw6qAbEQFV0HSpuV52qSlN6.webp","small",null,1111,7,"en",0,{"id":14,"title":15,"slug":16,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":86,"created_at":95,"updated_at":96,"lang":89},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[98,112,124,136,149],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":85,"video_url":86,"views":110,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email Routing.","cloudflare-just-made-email-a-first-class-citizen-for-ai-agents-and-traditional-email-services-are-feeling-it","2026-04-19T18:41:05.000000Z","19.04.2026",{"title":43,"slug":44},{"image":106,"image_webp":107,"thumb":108,"thumb_webp":109},"https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp",27,false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":116,"formatted_created_at":103,"category":117,"links":118,"view_type":85,"video_url":86,"views":123,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",44,{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":128,"formatted_created_at":103,"category":129,"links":130,"view_type":85,"video_url":86,"views":135,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":131,"image_webp":132,"thumb":133,"thumb_webp":134},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",46,{"title":137,"description":138,"slug":139,"created_at":140,"publish_at":141,"formatted_created_at":103,"category":142,"links":143,"view_type":85,"video_url":86,"views":148,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":172,"image_webp":86,"thumb":173,"thumb_webp":173},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70842,2,{"title":177,"description":178,"slug":179,"created_at":180,"publish_at":181,"formatted_created_at":182,"category":183,"links":184,"view_type":189,"video_url":86,"views":190,"likes":191,"lang":89,"comments_count":90,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":185,"image_webp":186,"thumb":187,"thumb_webp":188},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70606,4,{"title":193,"description":194,"slug":195,"created_at":196,"publish_at":197,"formatted_created_at":198,"category":199,"links":200,"view_type":85,"video_url":86,"views":203,"likes":191,"lang":89,"comments_count":90,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":201,"image_webp":86,"thumb":202,"thumb_webp":202},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68238,{"title":205,"description":206,"slug":207,"created_at":208,"publish_at":209,"formatted_created_at":210,"category":211,"links":212,"view_type":85,"video_url":86,"views":217,"likes":175,"lang":89,"comments_count":218,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":213,"image_webp":214,"thumb":215,"thumb_webp":216},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42214,1,{"title":220,"description":221,"slug":222,"created_at":223,"publish_at":224,"formatted_created_at":225,"category":226,"links":227,"view_type":189,"video_url":86,"views":232,"likes":175,"lang":89,"comments_count":90,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":228,"image_webp":229,"thumb":230,"thumb_webp":231},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41309,[234,235,236,237,238,239,240,241,242,243,244,245,246],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]