[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-a-b-testing-in-marketing-the-what-why-when-and-how":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":152,"categories":215},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":83,"video_url":84,"views":85,"likes":86,"lang":87,"comments_count":88,"category":89},"A/B Testing in Marketing: The What, Why, When and How","Effective marketers know that monitoring campaign performance is crucial for success—but what can you do to ensure performance continues to improve?","A/B Testing in Marketing, business","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>Effective \u003Ca href=\"https://quasa.io/media/4-awesome-strategies-b2b-marketers-can-steal-from-b2c\">marketers\u003C/a> know that monitoring campaign performance is crucial for success—but what can you do to ensure performance continues to improve?\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"A/B Testing in Marketing: The What, Why, When and How\" class=\"image-align-left\" height=\"200\" src=\"https://quasa.io/storage/photos/Фото 1/00 Au 11.jpeg\" width=\"300\" />You won’t know what your audience responds best to unless you test different versions of your digital assets, but you also don’t want to spend your budget making changes that don’t generate any results.\u003C/p>\n\n\u003Cp>This is where \u003Ca href=\"https://quasa.io/media/a-b-testing-on-facebook-how-to-do-it-right\">A/B testing\u003C/a> comes in.\u003C/p>\n\n\u003Cp>If you’ve ever wondered, “What is A/B testing in marketing?” then this is the post for you. Below, we share what A/B testing is, why and when to use it, and then break down a few of the digital assets that are perfect for testing.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Why and When To Use A/B Testing\u003C/strong>\u003C/h4>\n\n\u003Cp>A/B testing takes the guesswork out of optimizing your marketing assets, giving you real, viable data to show that your changes will improve performance (or otherwise) across your target audience.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"A/B Testing in Marketing: The What, Why, When and How\" class=\"image-align-left\" height=\"183\" src=\"https://quasa.io/storage/photos/Фото 11/AAAAAMM 10.png\" width=\"275\" />In the case of our client’s landing page above, version A performed slightly better across our audience, so that was the version we promoted moving forward.\u003C/p>\n\n\u003Cp>With ever-changing algorithms and evolving online user activity, you won’t know if you’re getting the most out of your advertising and marketing efforts if you take a set-it-and-forget-it mentality.\u003C/p>\n\n\u003Cp>Use A/B testing regularly and you’ll make sure that you’re always seeing maximum results.\u003C/p>\n\n\u003Ch4>\u003Cstrong>How to Use A/B Testing: Best Practices and Specific Elements to Test\u003C/strong>\u003C/h4>\n\n\u003Cp>So now you know what A/B testing is in marketing, as well as why and when to use it. But before you get started, check out our best practices and a few ideas on the assets you should be testing.\u003C/p>\n\n\u003Ch3>Best Practice #1: Start With A Plan\u003C/h3>\n\n\u003Cp>\u003Cimg alt=\"A/B Testing in Marketing: The What, Why, When and How\" class=\"image-align-left\" height=\"185\" src=\"https://quasa.io/storage/photos/Фото 1/0 FI 17.png\" width=\"300\" />As with scientific experiments, the more you regulate each step of your testing, the clearer your resulting correlations will be.\u003C/p>\n\n\u003Cp>You should start by understanding how your assets are currently performing and create goals for each of them. Then, develop hypotheses for the changes that you think would help these assets perform better.\u003C/p>\n\n\u003Ch3>Best Practice #2: Keep It Simple\u003C/h3>\n\n\u003Cp>When performing an A/B test, focus on a single element of a digital asset that you think would benefit from a change, and then make sure that you design your test to measure that specific change.\u003C/p>\n\n\u003Cp>For example, let’s say that you create a landing page for a free download that can be accessed after a visitor submits their email address. If you’re getting traffic to your page but you’re not seeing the sign-up conversion rate you want, you might consider changing your button size or copy.\u003C/p>\n\n\u003Cp>However, if you completely overhaul the design and content of your landing page for an A/B test, you’ll never be able to pinpoint which variable led to greater conversions.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"A/B Testing in Marketing: The What, Why, When and How\" class=\"image-align-right\" height=\"200\" src=\"https://quasa.io/storage/photos/Фото 11/AAAAAMM 12.jpeg\" width=\"300\" />\u003Cstrong>With these best practices in mind, check out a few of the marketing assets and elements that you should be testing:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>\u003Cem>Ad copy\u003C/em>\u003C/strong>: In paid advertising, less-than-stellar ad copy can spell disastrous results. For many marketers, A/B testing is a preferred way of optimizing ad copy to maximize click-through rates (CTRs).\u003Cstrong>\u003Cem>          \u003C/em>\u003C/strong>\u003C/li>\n\t\u003Cli>\u003Cstrong>\u003Cem>Calls to action (CTAs): \u003C/em>\u003C/strong>Why are you putting all of this effort into your marketing? So your audience takes action! Testing your CTAscan help make sure that you are using the right language and the right placement on your site’s pages. You can test CTA button shapes and sizes, copy, and graphics to see which elements boost performance.\u003C/li>\n\t\u003Cli>\u003Cstrong>\u003Cem>\u003Ca href=\"https://quasa.io/media/the-art-of-crafting-high-converting-landing-pages\">Landing pages\u003C/a>: \u003C/em>\u003C/strong>Landing pages are also smart assets to A/B test, as you can more easily change them compared to other pages on your site. Try A/B testing such elements as the layout, copy, and colors you use on your landing pages.\u003C/li>\n\t\u003Cli>\u003Cstrong>\u003Cem>Marketing emails and newsletters:\u003C/em>\u003C/strong>Test your subject lines, body content, the layout and other elements of your marketing emails to see how your audience responds. This may also give you greater insight into what your customers are looking for from you in terms of communication.\u003C/li>\n\t\u003Cli>\u003Cstrong>\u003Cem>Sign-up forms:\u003C/em>\u003C/strong>When it comes to lead generation forms, everything from your button colors to your copy can impact user engagement. Optimizing your forms using A/B testing can potentially boost your CTR by as much as 90 percent.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cimg alt=\"A/B Testing in Marketing: The What, Why, When and How\" class=\"image-align-left\" height=\"194\" src=\"https://quasa.io/storage/photos/фото Gandgadhar2/2352363161784845.jpg\" width=\"300\" />When it comes to marketing, remember that success is an ongoing process, and that your assets need to be regularly adjusted to align with changes in your audience’s activity, technological advances, and a host of other factors.\u003C/p>\n\n\u003Cp>We began this post asking the question “what is a/b testing in marketing” and the simplest answer is: an opportunity.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you!  \u003C/p>","a-b-testing-in-marketing-the-what-why-when-and-how","2024-06-28T08:19:16.000000Z","2024-06-28T12:30:00.000000Z","28.06.2024",{"image":81,"thumb":82},"https://quasa.io/storage/images/news/Zknzv38XsPAmyFzRJPoYKh2zuDmJS0xfNfVFijXu.webp","https://api.quasa.io/thumbs/news-thumb/images/news/Zknzv38XsPAmyFzRJPoYKh2zuDmJS0xfNfVFijXu.webp","large",null,1336,1,"en",0,{"id":69,"title":65,"slug":66,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":84,"created_at":93,"updated_at":94,"lang":87},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[96,109,119,130,141],{"title":97,"description":98,"slug":99,"created_at":100,"publish_at":100,"formatted_created_at":101,"category":102,"links":103,"view_type":106,"video_url":84,"views":107,"likes":88,"lang":87,"comments_count":88,"is_pinned":108},"What Is a Startup? Cutting Through the Hype to Find the Real Meaning","A few years ago, we published an article titled “What is a Startup?” that quickly climbed to the top of our most-read and most-shared pieces.","what-is-a-startup-cutting-through-the-hype-to-find-the-real-meaning","2026-04-11T18:25:56.000000Z","11.04.2026",{"title":27,"slug":28},{"image":104,"thumb":105},"https://quasa.io/storage/images/news/cona0PkrDQzH7eaLDaQhaWO0FsU3fDEdqJvVClN8.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/cona0PkrDQzH7eaLDaQhaWO0FsU3fDEdqJvVClN8.jpg","small",9,false,{"title":110,"description":111,"slug":112,"created_at":113,"publish_at":113,"formatted_created_at":101,"category":114,"links":115,"view_type":106,"video_url":84,"views":118,"likes":88,"lang":87,"comments_count":88,"is_pinned":108},"Thirteen Bullets and One Molotov Cocktail: How Anti-AI Protest Just Got Deadly Serious","In the early hours of April 10, 2026, someone threw a Molotov cocktail at the San Francisco home of OpenAI CEO Sam Altman.","thirteen-bullets-and-one-molotov-cocktail-how-anti-ai-protest-just-got-deadly-serious","2026-04-11T14:03:43.000000Z",{"title":47,"slug":48},{"image":116,"thumb":117},"https://quasa.io/storage/images/news/7Aed2oKDgMmj0Sf3BARF4sFLzoQfcId53uGVsllT.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/7Aed2oKDgMmj0Sf3BARF4sFLzoQfcId53uGVsllT.jpg",142,{"title":120,"description":121,"slug":122,"created_at":123,"publish_at":124,"formatted_created_at":101,"category":125,"links":126,"view_type":106,"video_url":84,"views":129,"likes":88,"lang":87,"comments_count":88,"is_pinned":108},"Beehiiv Launches Native Podcast Hosting: Creators Can Now Record, Publish, Distribute, and Monetize Audio All in One Platform","In a move that further solidifies its position as the all-in-one creator platform, Beehiiv has officially rolled out native podcast hosting.","beehiiv-launches-native-podcast-hosting-creators-can-now-record-publish-distribute-and-monetize-audio-all-in-one-platform","2026-04-10T14:02:05.000000Z","2026-04-11T11:52:00.000000Z",{"title":65,"slug":66},{"image":127,"thumb":128},"https://quasa.io/storage/images/news/DMMViaMnle1ARoZd3FtpghMQiDlRonD3LUtfnxvS.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/DMMViaMnle1ARoZd3FtpghMQiDlRonD3LUtfnxvS.jpg",211,{"title":131,"description":132,"slug":133,"created_at":134,"publish_at":135,"formatted_created_at":101,"category":136,"links":137,"view_type":106,"video_url":84,"views":140,"likes":88,"lang":87,"comments_count":88,"is_pinned":108},"Why a Chatbot Is Not AI Implementation (Even If It “Works”)","In boardrooms around the world, the conversation about “AI transformation” often begins and ends with the same sentence:\n“Let’s launch a chatbot.”","why-a-chatbot-is-not-ai-implementation-even-if-it-works","2026-04-04T11:25:59.000000Z","2026-04-11T09:17:00.000000Z",{"title":47,"slug":48},{"image":138,"thumb":139},"https://quasa.io/storage/images/news/5nXl751JTSJQGGTReajb8EcjviD8xjHfasr7izYk.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/5nXl751JTSJQGGTReajb8EcjviD8xjHfasr7izYk.jpg",289,{"title":142,"description":143,"slug":144,"created_at":145,"publish_at":146,"formatted_created_at":101,"category":147,"links":148,"view_type":106,"video_url":84,"views":151,"likes":88,"lang":87,"comments_count":88,"is_pinned":108},"Chatbots and the Already-Gone","Danish scientists teamed up with shrinks and did what any sane person would do in 2026: they dug into whether AI is making the already-batshit even more batshit.","chatbots-and-the-already-gone","2026-03-28T20:04:23.000000Z","2026-04-11T06:04:00.000000Z",{"title":47,"slug":48},{"image":149,"thumb":150},"https://quasa.io/storage/images/news/2BZyVo3V4JYjSwSr0Sx8nPKR0kpXPIprTvE0pNTt.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/2BZyVo3V4JYjSwSr0Sx8nPKR0kpXPIprTvE0pNTt.jpg",367,[153,166,179,191,203],{"title":154,"description":155,"slug":156,"created_at":157,"publish_at":158,"formatted_created_at":159,"category":160,"links":161,"view_type":106,"video_url":84,"views":164,"likes":165,"lang":87,"comments_count":88,"is_pinned":108},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":162,"thumb":163},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",69790,2,{"title":167,"description":168,"slug":169,"created_at":170,"publish_at":171,"formatted_created_at":172,"category":173,"links":174,"view_type":83,"video_url":84,"views":177,"likes":178,"lang":87,"comments_count":88,"is_pinned":108},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":175,"thumb":176},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg",69532,4,{"title":180,"description":181,"slug":182,"created_at":183,"publish_at":184,"formatted_created_at":185,"category":186,"links":187,"view_type":106,"video_url":84,"views":190,"likes":178,"lang":87,"comments_count":88,"is_pinned":108},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":188,"thumb":189},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",67204,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":106,"video_url":84,"views":202,"likes":165,"lang":87,"comments_count":86,"is_pinned":108},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":200,"thumb":201},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",41271,{"title":204,"description":205,"slug":206,"created_at":207,"publish_at":208,"formatted_created_at":209,"category":210,"links":211,"view_type":83,"video_url":84,"views":214,"likes":165,"lang":87,"comments_count":88,"is_pinned":108},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":212,"thumb":213},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",40433,[216,217,218,219,220,221,222,223,224,225,226,227,228],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]