[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-5-simple-yet-effective-tactics-in-paid-search-and-paid-social":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":161,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"5 Simple Yet Effective Tactics in Paid Search and Paid Social","Experts predict that global advertising and marketing spending will reach $1.74 trillion by the end of this year — a 7% growth since 2023.","Effective Tactics in Paid Search and Paid Social, marketing, busuness","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>Experts predict that global advertising and marketing spending will reach $1.74 trillion by the end of this year — a 7% growth since 2023.\u003C/p>\n\n\u003Cp>And, considering there are 40,000 Google searches per second and that the average person uses social media for 143 minutes per day, it's no surprise that most successful brands employ search and social networks to reach their \u003Ca href=\"https://quasa.io/media/intended-audience-how-to-write-for-your-target-audience\">audiences\u003C/a>.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaapp-8.webp\" type=\"image/webp\">\u003Cimg alt=\"5 Simple Yet Effective Tactics in Paid Search and Paid Social\" class=\"image-align-left\" height=\"178\" src=\"https://cdn.quasa.io/photos/foto-11/aaapp-8.jpg\" width=\"300\" />\u003C/picture>However, while organic marketing strategies may work wonderfully — both for growing brand awareness and engaging audiences — they often fall short when attempting to reach consumers in the mid-to-low stages of the sales funnel. In these cases, the best way for businesses to attract clients is to invest in PPC campaigns.\u003C/p>\n\n\u003Cp>So, whether you're looking to boost sales, raise brand and product awareness, or capture new leads, here are the top simple yet effective tactics in paid search and paid social. Let's dive in!\u003C/p>\n\n\u003Ch4>\u003Cstrong>Conduct Keyword and Competitor Analysis to Uncover Advertising Opportunities\u003C/strong>\u003C/h4>\n\n\u003Cp>How do you develop an effective paid advertising strategy? Well, the process doesn't differ much from any other marketing tactic you may already be using to grow your brand.\u003C/p>\n\n\u003Cp>Essentially, the road to success is paved with in-depth research.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-12/1kem-8.webp\" type=\"image/webp\">\u003Cimg alt=\"5 Simple Yet Effective Tactics in Paid Search and Paid Social\" class=\"image-align-left\" height=\"157\" src=\"https://cdn.quasa.io/photos/foto-12/1kem-8.jpeg\" width=\"300\" />\u003C/picture>Provided that you understand your target audience — their demographic info, online behavior, and their pain points (which your solutions promise to solve) — it's time to start planning your strategy for getting prospects to notice your brand.\u003C/p>\n\n\u003Cp>Obviously, the way to do this is to know what your potential customers want to find when they go online.\u003C/p>\n\n\u003Cp>According to statistical data, the most popular reason for using the internet in 2023 was finding information (with 60.9% of users going online for this purpose). So, if you want to attract clients, you need to make sure your ads appear when prospects go online to conduct their research.\u003C/p>\n\n\u003Cp>If you want your ads to appear in Google Search, the best thing you can do to ensure efficiency is to identify the right keywords for your campaign.\u003C/p>\n\n\u003Cp>In addition to opting for logical search terms — like targeting "healthy pet recipes" if you run a pet-related business such as TrustedHousesitters — it's a good idea to explore additional ways to catch your target audience's attention.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-13/aaaata-18.webp\" type=\"image/webp\">\u003Cimg alt=\"5 Simple Yet Effective Tactics in Paid Search and Paid Social\" class=\"image-align-left\" height=\"185\" src=\"https://cdn.quasa.io/photos/foto-13/aaaata-18.jpeg\" width=\"300\" />\u003C/picture>For instance, if you're an ecommerce retailer, you might wish to do something similar to Greenhouse Emporium. As an online retail store for greenhouse gardening, this brand regularly runs ads for some of its most popular products.\u003C/p>\n\n\u003Cp>or instance, knowing that consumers searching for a specific greenhouse model most likely want to complete a purchase, Greenhouse Emporium created a series of sponsored ads that lead directly to relevant product pages.\u003C/p>\n\n\u003Cp>To maximize your marketing success, it's also important to know what your competitors are doing. Not just so that you can create paid advertising campaigns that will outperform theirs. Knowing what your competitors are doing will also help you uncover opportunities to attract an audience segment they may have overlooked.\u003C/p>\n\n\u003Cp>For example, if your main competitor isn't active on \u003Ca href=\"https://quasa.io/media/tiktok-vs-instagram\">TikTok\u003C/a> — which is the go-to product research platform for 33% of consumers — then that's an opportunity for your brand to create paid campaigns for the social network and reach a segment of the millions of people using the app daily.\u003C/p>\n\n\u003Cp>For instance, Nomad Eyewear invests heavily in paid social campaigns, knowing that its most famous competitor brands aren't doing the same. The results are fascinating, and not just because they reached tens of thousands of TikTok users.\u003C/p>\n\n\u003Cp>More importantly, they generated a ton of brand awareness on a platform heavily frequented by people wanting to invest in fashion and accessories.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Direct Traffic to the Right Landing Pages and Don't Underestimate Optimization\u003C/strong>\u003C/h4>\n\n\u003Cp>The second most important strategy to ensure your paid campaigns work is to choose the right landing pages to pique your audience's interest.\u003C/p>\n\n\u003Cp>After all, knowing that 44% of people find social media ads irrelevant to their wants and needs, you must position your business as one that understands what its target audience requires.\u003C/p>\n\n\u003Cp>So, don't allow your advertising endeavors to appear generic and be overlooked by your prospects (and suffer low click-through rates). Instead, do your best to optimize ads to benefit your potential customers.\u003C/p>\n\n\u003Cp>Ultimately, nothing frustrates consumers more than being promised one thing and then given something entirely different. To avoid that faux pas, practice adequate expectation management. More importantly, boost on-site conversion rates by directing paid traffic to highly optimized landing pages on your website.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://quasa.io/storage/photos/Фото 11/.webp\" type=\"image/webp\">\u003Cimg alt=\"5 Simple Yet Effective Tactics in Paid Search and Paid Social\" class=\"image-align-left\" height=\"220\" src=\"https://quasa.io/storage/photos/Фото 11/.jpeg\" width=\"300\" />\u003C/picture>First and foremost, try to send traffic to a page relevant to the person who clicked on your ad. For instance, if you look at the Bariatric Fusion sponsored post advertising high-protein meal replacements, it's logical that the brand's audience expects to be taken to a product collection page where they can shop for bariatric protein shakes and powders.\u003C/p>\n\n\u003Cp>Secondly, do your best to optimize your landing pages and ad copy to complement and mirror each other.\u003C/p>\n\n\u003Cp>For inspiration, check out how Vidprosadvertises the same user benefits — both in its Meta ads and on its homepage — promising top-tier editing, fast turnarounds, and on-demand revisions to guarantee its target audience comprehends the value of investing in the brand's services.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-12/1-aaatrans-5.webp\" type=\"image/webp\">\u003Cimg alt=\"5 Simple Yet Effective Tactics in Paid Search and Paid Social\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-12/1-aaatrans-5.jpeg\" width=\"275\" />\u003C/picture>Finally, keep search intent in mind when developing your paid campaigns. For instance, if you know your target audience populates the bottom stages of the sales funnel and is performing a search to buy a product, consider investing in Google Shopping Ads with special promotions and codes to encourage conversions.\u003C/p>\n\n\u003Cp>For example, a brand like Vinyl Status knows what product its target audience is most likely to search for.\u003C/p>\n\n\u003Cp>That's why it creates Google Shopping ads targeting specific keywords — like "custom stickers for trailers" — attracting buyers who want to complete their shopping journey as quickly (and budget-friendly) as possible.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Perfect Your Ad Copy and CTAs\u003C/strong>\u003C/h4>\n\n\u003Cp>No matter how much you're willing to pay for a click — whether on Google or social media — you won't attract customers unless you learn how to compose killer ad copy and CTAs that resonate with your audience.\u003C/p>\n\n\u003Cp>Admittedly, you could rely on visuals and search terms to capture your prospects' attention and hope they click through to your website. However, if you want to get the biggest bang for your buck (and avoid spending unnecessary funds on inefficient paid campaigns), you need to learn how to perfect the written aspects of your ads.\u003C/p>\n\n\u003Cp>In general, when aiming to capture people's attention and inspire them to consider a solution, the easiest way to do it is to directly address their pain points.\u003C/p>\n\n\u003Cp>If you know that your buyers care about specific product features — as Transparent Labs understands that its audience wants pure and effective vegan muscle-building supplements — then you need to use that knowledge to ensure your \u003Ca href=\"https://quasa.io/media/ppc-stats-that-every-business-needs-to-know-in-2024\">PPC\u003C/a> ads attract \u003Ca href=\"https://quasa.io/media/stuck-in-traffic-3-reasons-your-increased-site-traffic-isn-t-converting\">website traffic\u003C/a> and result in conversions.\u003C/p>\n\n\u003Cp>This brand always gets straight to the point with its ad copy. In the example below, Transparent Labs asks followers whether they know what's in their supplements, understanding that ingredient and dosage safety is a priority for most health and fitness enthusiasts.\u003C/p>\n\n\u003Cp>For a slightly more advanced approach to proving that your brand has the ideal solution to their needs, don't just address your audience's pain points. Instead, use headlines and site links to deliver compelling value propositions and invite potential customers to act immediately.\u003C/p>\n\n\u003Cp>For inspiration, check out the \u003Ca href=\"https://quasa.io/media/top-5-expert-tips-for-google-search-campaigns\">Google Search\u003C/a> Ad for Wrike. You'll notice that the brand aims to capture consumer attention by pointing out that its solution has a "free version available."\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaaamar-1.webp\" type=\"image/webp\">\u003Cimg alt=\"5 Simple Yet Effective Tactics in Paid Search and Paid Social\" class=\"image-align-left\" height=\"131\" src=\"https://cdn.quasa.io/photos/foto-11/aaaaamar-1.jpg\" width=\"250\" />\u003C/picture>If you look closer, you'll also see that the first site link includes an invitation for prospects to watch a demo.\u003C/p>\n\n\u003Cp>Finally, the ad copy states that users don't have to download any software, making this an excellent example of a business using well-optimized ad copy to show how it understands its audience's needs.\u003C/p>\n\n\u003Cp>As you work to create the perfect ad — whether for search or socials — don't forget that it's not just product features that make a difference when convincing consumers to purchase.\u003C/p>\n\n\u003Cp>Research shows that consumers prioritize shopping experience as much as product value and quality. So, knowing that 82% of online buyers consider free shipping a crucial factor when choosing what retailers to buy from, it's no surprise that SomniFix dedicates the most prominent part of its Google Search Ads to promising free shipping in the USA.\u003C/p>\n\n\u003Cp>Or, if you understand that winning over customers in 2024 requires you to offer free returns (with over 50% of shoppers actively avoiding brands that charge for returns), then you might do something similar to Simply Beach and use customer experience advantage to make your PPC campaigns more effective.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Employ Remarketing\u003C/strong>\u003C/h4>\n\n\u003Cp>One of the most commonly overlooked aspects of paid advertising is that consumers don't purchase products immediately upon discovery. Instead, buyers move through the sales cycle at a slow pace, often needing as many as eight or more touches to decide what product to invest in.\u003C/p>\n\n\u003Cp>For this reason, your paid search and paid social marketing strategies need to take into consideration that seeing a single ad for a product (no matter how relevant or impressive) won't be enough to convince prospects to convert.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/00-au-11.webp\" type=\"image/webp\">\u003Cimg alt=\"5 Simple Yet Effective Tactics in Paid Search and Paid Social\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-1/00-au-11.jpeg\" width=\"300\" />\u003C/picture>On the contrary, you must ensure that your target audience sees your ads multiple times. That way, you'll improve brand and product recollection and awaken your prospect's curiosity. More importantly, you'll slowly build familiarity, positively impacting people's purchase intent.\u003C/p>\n\n\u003Cp>Fortunately, the solution to this challenge is relatively simple — you need to invest in retargeting ads. These allow you to re-engage consumers who haven't converted on your site.\u003C/p>\n\n\u003Cp>They're also a great way to present potential customers with the right type of content at the right time.\u003C/p>\n\n\u003Cp>For inspiration, check out Cāhmpo Haircare on Facebook. Understanding that consumers seek out different content formats throughout their shopping journey, the brand uses social proof and discount codes to re-engage people who have visited its site in the past but haven't yet made a purchase.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Analyze Results and Adjust Accordingly\u003C/strong>\u003C/h4>\n\n\u003Cp>The only way to guarantee success with paid search and paid social is to track your marketing strategy's performance and adjust accordingly.\u003C/p>\n\n\u003Cp>So, whether you create \u003Ca href=\"https://quasa.io/media/start-a-ppc-campaign-for-your-company\">PPC campaigns\u003C/a> for Google or simply sponsor posts on social media, try your best to set them up correctly from the beginning. Use the analytical capabilities of your chosen advertising platform. Add any necessary pixels to your website. And closely monitor performance to identify opportunities for improvement or underperforming search terms/ads.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-10/aaaaabus-1.webp\" type=\"image/webp\">\u003Cimg alt=\"5 Simple Yet Effective Tactics in Paid Search and Paid Social\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-10/aaaaabus-1.jpg\" width=\"300\" />\u003C/picture>Yes, paid advertising can be time-consuming (in addition to often requiring a hefty budget). But if you use it to reach your business goals as well as to learn more about your audience, then it can be a marvelous resource for elevating your organic marketing tactics.\u003C/p>\n\n\u003Cp>For example, a simple \u003Ca href=\"https://quasa.io/media/google-ads-optimization\">Google Ads campaign\u003C/a> can help you identify customer pain points.\u003C/p>\n\n\u003Cp>It can allow you to test headings, USPs, and CTAs that you can later add to your landing pages.\u003C/p>\n\n\u003Cp>Creating multiple ad variations on social media can help you choose the most compelling photos for your ecommerce product pages, giving you valuable insights that can help you truly improve your site and maximize conversions.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/essential-steps-to-a-healthy-lifestyle\">Essential Steps to a Healthy Lifestyle\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-can-blockchain-technology-boosts-cybersecurity\">How can Blockchain Technology Boosts Cybersecurity\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/top-5-different-types-of-employee-bonus-programs-for-your-small-business\">Top 5 Different Types of Employee Bonus Programs for Your Small Business\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Ch4>\u003Cstrong>Final Thoughts\u003C/strong>\u003C/h4>\n\n\u003Cp>As you can see, you don't have to employ complicated tactics when running paid advertising campaigns. In fact, the simpler the strategy, the more effective it will be in helping you reach your goals.\u003C/p>\n\n\u003Cp>The five methods outlined in this article are an excellent start you can easily adopt in your advertising efforts. So, don't hesitate to give them a try and take inspiration from the examples included on the page. And, of course, do your best to make each of these tactics your own by adjusting them to fit your brand's needs.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you!\u003C/p>","5-simple-yet-effective-tactics-in-paid-search-and-paid-social","2024-08-19T20:11:33.000000Z","2024-08-20T06:30:00.000000Z","20.08.2024",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/X1UvTACCyow5GSCduXixKFMm0cKJ1Fvpn9RZlLhe.png","https://cdn.quasa.io/images/news/X1UvTACCyow5GSCduXixKFMm0cKJ1Fvpn9RZlLhe.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/X1UvTACCyow5GSCduXixKFMm0cKJ1Fvpn9RZlLhe.png","https://cdn.quasa.io/thumbs/news-thumb/images/news/X1UvTACCyow5GSCduXixKFMm0cKJ1Fvpn9RZlLhe.webp","large",null,1173,0,"en",{"id":69,"title":65,"slug":66,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[97,112,123,135,148],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":109,"video_url":86,"views":110,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email Routing.","cloudflare-just-made-email-a-first-class-citizen-for-ai-agents-and-traditional-email-services-are-feeling-it","2026-04-19T18:41:05.000000Z","19.04.2026",{"title":43,"slug":44},{"image":105,"image_webp":106,"thumb":107,"thumb_webp":108},"https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","small",14,false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":116,"formatted_created_at":102,"category":117,"links":118,"view_type":109,"video_url":86,"views":54,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",{"title":124,"description":125,"slug":126,"created_at":127,"publish_at":127,"formatted_created_at":102,"category":128,"links":129,"view_type":109,"video_url":86,"views":134,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":130,"image_webp":131,"thumb":132,"thumb_webp":133},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",33,{"title":136,"description":137,"slug":138,"created_at":139,"publish_at":140,"formatted_created_at":102,"category":141,"links":142,"view_type":109,"video_url":86,"views":147,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":143,"image_webp":144,"thumb":145,"thumb_webp":146},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",54,{"title":149,"description":150,"slug":151,"created_at":152,"publish_at":153,"formatted_created_at":102,"category":154,"links":155,"view_type":109,"video_url":86,"views":160,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":184,"image_webp":185,"thumb":186,"thumb_webp":187},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70594,4,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":109,"video_url":86,"views":201,"likes":189,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":199,"image_webp":86,"thumb":200,"thumb_webp":200},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68227,{"title":203,"description":204,"slug":205,"created_at":206,"publish_at":207,"formatted_created_at":208,"category":209,"links":210,"view_type":109,"video_url":86,"views":215,"likes":174,"lang":89,"comments_count":216,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":211,"image_webp":212,"thumb":213,"thumb_webp":214},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42204,1,{"title":218,"description":219,"slug":220,"created_at":221,"publish_at":222,"formatted_created_at":223,"category":224,"links":225,"view_type":85,"video_url":86,"views":230,"likes":174,"lang":89,"comments_count":88,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":226,"image_webp":227,"thumb":228,"thumb_webp":229},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41299,[232,233,234,235,236,237,238,239,240,241,242,243,244],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]