[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-5-business-strategies-to-rule-the-world-with-case-studies":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":162,"categories":232},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":69,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"5 Business Strategies to Rule the World — With Case studies","There is no single way to define business strategy.","There is no single way to define business strategy. Five Choices; Five Directions — Have your pick!","Business Strategies, Rule the World","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>There is no single way to define business strategy. Successfully serving customer demands; earning handsome payoffs; or capturing the local market in the initial run; 100 different business leaders could define it in 100 different ways.\u003C/p>\n\n\u003Cp>Not every business starts to become the most influential or beat the competition. Many \u003Ca href=\"https://quasa.io/media/what-is-a-startup\">startups\u003C/a> setup with an ultimate aim to become appealing enough for acquisition by bigger fishes.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-13/aabizzz-1.webp\" type=\"image/webp\">\u003Cimg alt=\"5 Business Strategies to Rule the World — With Case studies\" class=\"image-align-left\" height=\"182\" src=\"https://cdn.quasa.io/photos/foto-13/aabizzz-1.jpeg\" width=\"277\" />\u003C/picture>Then, how do you define business strategy framework, and more importantly how do you implement it to set yourself in the right direction.\u003C/p>\n\n\u003Cp>Irrespective of the size, type, and location of a business, at the heart of every business strategy is a ‘choice’. A product of these choices is what makes or breaks businesses, and determines the winners and losers. A clear and consistent strategy leadership, can be the game-changer for you and help you take a leap into the unexpected or gear you out of bootstrapped mode.\u003C/p>\n\n\u003Cp>Here, are five business strategies supplemented with case studies, to lay out your options and help you set up for faster growth.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Five Strategies; Five Choices; Five Directions — Have your pick!\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cstrong>1. Increasing Market Share — The Classic Case of Tesco\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-13/aabizzz-2.webp\" type=\"image/webp\">\u003Cimg alt=\"5 Business Strategies to Rule the World — With Case studies\" class=\"image-align-left\" height=\"157\" src=\"https://cdn.quasa.io/photos/foto-13/aabizzz-2.jpg\" width=\"300\" />\u003C/picture>This strategy is about increasing your market share. Market share is the percentage of market your products and services control. Under this strategy, you try to capture a bigger share than you currently have through innovation, consolidating customer relationships, hiring smart, and acquiring other competitors. Note, it doesn’t really involve bringing changes to your products/services but involves working on other aspects to enhance your market share.\u003C/p>\n\n\u003Cp>Tesco’s entry to the Korean market presents as a classic case study of such strategy leadership. Despite being a British multinational groceries and merchandise retailer, Tesco changed its moves when it expanded to Korean market — first by partnering with leading Korean conglomerate, Samsung; then by embracing Korean way of life and reflecting its stores as local businesses and community centers; and finally by hiring 100% Korean staff with only a couple of British employees (of total 23,000 employees). As a result, this Brit brand won the loyalty of shoppers in Korean capital.\u003C/p>\n\n\u003Cp>\u003Cstrong>2. Creating new markets — Not like Starbucks did!\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-13/aabizzz-3.webp\" type=\"image/webp\">\u003Cimg alt=\"5 Business Strategies to Rule the World — With Case studies\" class=\"image-align-left\" height=\"143\" src=\"https://cdn.quasa.io/photos/foto-13/aabizzz-3.jpeg\" width=\"300\" />\u003C/picture>You can also find new markets as a strategy, either by reinventing your products or developing new products for your current market, or to capture new customers.\u003C/p>\n\n\u003Cp>This may include diversifying your products’ and services’, and it may end up leading you to a new business line altogether. However, keep in mind that you can’t be everything to everyone.\u003C/p>\n\n\u003Cp>The case of \u003Ca href=\"https://quasa.io/media/starbucks-brand-image-methods-are-super-effective-follow-them-to-create-your-startup-image\">Starbucks\u003C/a> has something to teach here. In the late 2000s, it announced the shut-down of its 600 stores in the US. Reason? The mistake Starbucks committed was to offer new offerings like wi-fi, and music for sale, in order to capture new markets, while alienating its old niche market attached with its warm “neighborhood café” persona. Post-new offerings, the experience Starbucks was offering was no-more special and unique. On this, the Harvard Business School recommends that as a business strategy framework Starbucks should have grown at a controlled pace and stayed private to maintain its status as a “premium” brand.\u003C/p>\n\n\u003Cp>\u003Cstrong>3. Franchising — Buy one or convert yours\u003C/strong>\u003C/p>\n\n\u003Cp>Franchising often turns out to be a game-changing strategy and also offers a wonderful experience to the customers. No matter the city or country you are placed-in, franchising promises the same “original and home-like” user-experience of a brand.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-13/aabizzz-4.webp\" type=\"image/webp\">\u003Cimg alt=\"5 Business Strategies to Rule the World — With Case studies\" class=\"image-align-left\" height=\"150\" src=\"https://cdn.quasa.io/photos/foto-13/aabizzz-4.jpeg\" width=\"300\" />\u003C/picture>You can acquire a franchise. It comes with serious marketing power. However, you will need to strategize the location, over-head charges, and advertising. Or, if you are at a ripe stage in your business, you can convert your business in a franchise.  Take for instance Burger King, McDonald, or Subway. For this, you will need to standardize your operations, to be able to scale and profit from such arrangements.\u003C/p>\n\n\u003Cp>\u003Cstrong>4. Vertical Integration or Partnership — Benefits of shared expertise!\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto/00-com-14.webp\" type=\"image/webp\">\u003Cimg alt=\"5 Business Strategies to Rule the World — With Case studies\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto/00-com-14.png\" width=\"300\" />\u003C/picture>Strategic partnerships between similar businesses, to expand vertically, is another hackneyed but effective business strategy. The partnership can be an informal arrangement, or on papers.\u003C/p>\n\n\u003Cp>A general rule of such partnerships is the complementary relation shared by the products and services offered by two companies, or the benefit could arise from different market shares. For instance, the partnership between a clinic and an insurance provider, or a diagnostic lab established in the US with the one in India.\u003C/p>\n\n\u003Cp>A case in point is the partnership of Diagnostic Hybrids with Quidel. Both were market leader in diagnostics, but had different market shares. This partnership allowed Diagnostic Hybrids, a larger market presence and access to better R&D.\u003C/p>\n\n\u003Cp>\u003Cstrong>5. Repositioning — Nokia’s triumph over Ericsson\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://www.quasa.io/storage/photos/Фото/.webp\" type=\"image/webp\">\u003Cimg alt=\"5 Business Strategies to Rule the World — With Case studies\" class=\"image-align-left\" height=\"173\" src=\"https://www.quasa.io/storage/photos/Фото/.jpeg\" width=\"291\" />\u003C/picture>The reasons for employing repositioning business strategy framework could be many — making your products more efficient, or crisis management. Whatever it be, you may have to use this strategy more than once, out of choice or necessity.\u003C/p>\n\n\u003Cp>This involves constantly analyzing your products and services to enhance your profit margins and bring them in-line with your overall business strategy. Such evaluations become more crucial in times of crisis.\u003C/p>\n\n\u003Cp>For example, In 2000 a fire broke out at Philips’ microchip plant, which affected the operations of both Nokia and Ericsson, phone manufacturing companies. In response to this crisis, while Ericsson waited for the situation at Philips to turn back to normal, Nokia repositioned its needs by grabbing remaining chips from other plants and re-engineering its phones adaptable for new chips from different suppliers. This move ended-up Nokia earning the control of European market.\u003C/p>\n\n\u003Cp>What choice will you make? Share with us!\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter! Join us on social networks!\u003Cbr />\nSee you!\u003C/p>","5-business-strategies-to-rule-the-world-with-case-studies","2021-11-03T23:30:18.000000Z","2025-03-28T06:30:00.000000Z","28.03.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/bNI35nZtMVBMRNbKeJSVNYIpHDWcNOuzu08TKKTb.jpg","https://cdn.quasa.io/images/news/bNI35nZtMVBMRNbKeJSVNYIpHDWcNOuzu08TKKTb.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/bNI35nZtMVBMRNbKeJSVNYIpHDWcNOuzu08TKKTb.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/bNI35nZtMVBMRNbKeJSVNYIpHDWcNOuzu08TKKTb.webp","large",null,5162,0,"en",{"id":69,"title":65,"slug":66,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":87,"created_at":95,"updated_at":96,"lang":90},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[98,113,125,137,150],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":110,"video_url":87,"views":111,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z","19.04.2026",{"title":58,"slug":63},{"image":106,"image_webp":107,"thumb":108,"thumb_webp":109},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","small",5,false,{"title":114,"description":115,"slug":116,"created_at":117,"publish_at":117,"formatted_created_at":103,"category":118,"links":119,"view_type":110,"video_url":87,"views":124,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":120,"image_webp":121,"thumb":122,"thumb_webp":123},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",7,{"title":126,"description":127,"slug":128,"created_at":129,"publish_at":130,"formatted_created_at":103,"category":131,"links":132,"view_type":110,"video_url":87,"views":42,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s 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Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market platform.","thomas-peterffy-s-bold-vision-for-prediction-markets-why-interactive-brokers-is-betting-big-on-useful-bets","2026-04-16T18:39:15.000000Z","2026-04-19T09:31:00.000000Z",{"title":65,"slug":66},{"image":145,"image_webp":146,"thumb":147,"thumb_webp":148},"https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp",39,{"title":151,"description":152,"slug":153,"created_at":154,"publish_at":154,"formatted_created_at":103,"category":155,"links":156,"view_type":110,"video_url":87,"views":161,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"Google March 2026 Core Update: Massive Volatility, Traffic Winners & Losers Explained","The latest major Google algorithm change — the March 2026 Core Update — began rolling out on March 27, 2026, and was fully completed on April 8, 2026.","google-march-2026-core-update-massive-volatility-traffic-winners-losers-explained","2026-04-19T07:51:48.000000Z",{"title":58,"slug":63},{"image":157,"image_webp":158,"thumb":159,"thumb_webp":160},"https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp",47,[163,176,191,203,218],{"title":164,"description":165,"slug":166,"created_at":167,"publish_at":168,"formatted_created_at":169,"category":170,"links":171,"view_type":110,"video_url":87,"views":174,"likes":175,"lang":90,"comments_count":89,"is_pinned":112},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":172,"image_webp":87,"thumb":173,"thumb_webp":173},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70804,2,{"title":177,"description":178,"slug":179,"created_at":180,"publish_at":181,"formatted_created_at":182,"category":183,"links":184,"view_type":86,"video_url":87,"views":189,"likes":190,"lang":90,"comments_count":89,"is_pinned":112},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":185,"image_webp":186,"thumb":187,"thumb_webp":188},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70568,4,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":110,"video_url":87,"views":202,"likes":190,"lang":90,"comments_count":89,"is_pinned":112},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":200,"image_webp":87,"thumb":201,"thumb_webp":201},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68202,{"title":204,"description":205,"slug":206,"created_at":207,"publish_at":208,"formatted_created_at":209,"category":210,"links":211,"view_type":110,"video_url":87,"views":216,"likes":175,"lang":90,"comments_count":217,"is_pinned":112},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":212,"image_webp":213,"thumb":214,"thumb_webp":215},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42181,1,{"title":219,"description":220,"slug":221,"created_at":222,"publish_at":223,"formatted_created_at":224,"category":225,"links":226,"view_type":86,"video_url":87,"views":231,"likes":175,"lang":90,"comments_count":89,"is_pinned":112},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":227,"image_webp":228,"thumb":229,"thumb_webp":230},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41279,[233,234,235,236,237,238,239,240,241,242,243,244,245],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]