[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-4-resources-for-writing-incredible-copy-that-converts":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":162,"categories":232},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":14,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"4 Resources for Writing Incredible Copy that Converts","CEOs and their owners have lost untold hours over sales copy failures. But, some key elements can help ensure that storytelling and marketing remain on track.","Resources for Writing Incredible Copy that Converts, write","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/gggl-1.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-14/gggl-1.jpeg\" width=\"300\" / alt=\"4 Resources for Writing Incredible Copy that Converts\" loading=\"lazy\">\u003C/picture>CEOs and their owners have lost untold hours over sales copy failures. But, some key elements can help ensure that storytelling and marketing remain on track.\u003C/p>\n\n\u003Cp>It’s frustrating to spend so much time on sales copy that doesn’t convert. A copy that converts right away can give you the numbers you need for your business to grow without interruption.\u003C/p>\n\n\u003Cp>Even if your copy isn’t written by you, you should understand the structure of a good copy and its reasons. Otherwise, you could be left at the mercy of your marketing manager or agency, or worse, in the awkward situation of having to rely on others’ words. This is not a winning strategy over the long term.\u003C/p>\n\n\u003Cp>If you aren’t a professional copywriter, where do you begin? These are the cornerstones that offer the most leverage in convincing prospects to take action.\u003C/p>\n\n\u003Ch4>4 Resources for Writing Incredible Copy that Converts\u003C/h4>\n\n\u003Ch3>1. Headline\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/gggl-2.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-14/gggl-2.png\" width=\"300\" / alt=\"4 Resources for Writing Incredible Copy that Converts\" loading=\"lazy\">\u003C/picture>Your headline is your ad. It should grab prospects’ attention and draw them into your sales message. A headline must be relevant and tap into prospects’ core beliefs.\u003C/p>\n\n\u003Cp>It should resonate with their deepest desires and aspirations. If done right, it will ignite a spark within the prospect’s emotional core.\u003C/p>\n\n\u003Cp>The magic happens when you set up chain reactions that transform despair into hope, confidence to trust, fear into courage, and doubt into confidence.\u003C/p>\n\n\u003Cp>This is a pillar that you will spend a lot of time on but once optimized it will be an emotional lightning rod to attract people to your message.\u003C/p>\n\n\u003Ch3>2. The lead\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/gggl-3.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-14/gggl-3.jpeg\" width=\"275\" / alt=\"4 Resources for Writing Incredible Copy that Converts\" loading=\"lazy\">\u003C/picture>Every successful ad campaign starts with a “big idea”, the promise of the benefit you are offering. The lead is the first 150-700 words after the headline.\u003C/p>\n\n\u003Cp>It serves two purposes: it reaffirms the promise of the offer and also explains who it isn’t for. A prospect might start to wonder if a headline is right for them.\u003C/p>\n\n\u003Cp>Your lead is responsible for clarifying what your product is and what it will do. A reader who isn’t clear on what your product or service is will almost always say “No” if it isn’t. The winning lead will prevent this from happening by creating rapport and forging a relationship.\u003C/p>\n\n\u003Ch3>3. Bullets\u003C/h3>\n\n\u003Cp>These concise statements give a glimpse of the offer’s benefits but don’t reveal how it was obtained. Effective bullets are designed to stimulate curiosity.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/gggl-5.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"187\" src=\"https://cdn.quasa.io/photos/foto-14/gggl-5.jpeg\" width=\"270\" / alt=\"4 Resources for Writing Incredible Copy that Converts\" loading=\"lazy\">\u003C/picture>Well-crafted bullets include elements of novelty, mystery, and promise, as well vivid imagery. These elements spark a prospect’s imagination and make it easier for a reader to take action.\u003C/p>\n\n\u003Cp>If you are writing for an accounting company, you might introduce an exchange-style bullet-like, “Invest 20 mins with me once and you’ll save twenty hours a week for your whole life.” This sparks curiosity and draws people to your message and eventually to buy.\u003C/p>\n\n\u003Cp>This is without question the most important pillar you should spend your energy on. In part, creating quality bullets will force your creativity to tap into it, and curiosity-driven thinking processes will help you find a treasure trove of other concepts.\u003C/p>\n\n\u003Cp>These will build blocks for headlines, subheads, and your sales argument and also help you build out your…\u003C/p>\n\n\u003Ch3>4. Copy for the body\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/gggl-6.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"189\" src=\"https://cdn.quasa.io/photos/foto-14/gggl-6.jpeg\" width=\"267\" / alt=\"4 Resources for Writing Incredible Copy that Converts\" loading=\"lazy\">\u003C/picture>The body copy is the most important part of a sales letter. It is also known as the sales argument. This is because most readers will skim it in an unconscious (or conscious), attempt to answer the internal question, “What’s in this for me?”\u003C/p>\n\n\u003Cp>Another reason why bullets are so important is that you can use unused bullets as subheads. A good subhead draws a prospect into the sales message and encourages them to move from one section to another.\u003C/p>\n\n\u003Cp>The body of your sales argument is what the client interacts with. It consists of a combination of picture, promise, and proof, along with push tactics. This is interwoven with a unique selling proposition about your big idea. When done right, body copy can be a simple call to action.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter! Join us on social networks!\u003Cbr />\nSee you!\u003C/p>","4-resources-for-writing-incredible-copy-that-converts","2022-02-04T18:40:02.000000Z","2022-02-04T09:30:00.000000Z","04.02.2022",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/j4k3MxyLmVvJ94K6eqpazudHIL0cmEjMiKECii2J.jpg","https://cdn.quasa.io/images/news/j4k3MxyLmVvJ94K6eqpazudHIL0cmEjMiKECii2J.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/j4k3MxyLmVvJ94K6eqpazudHIL0cmEjMiKECii2J.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/j4k3MxyLmVvJ94K6eqpazudHIL0cmEjMiKECii2J.webp","large",null,1597,0,"en",{"id":14,"title":15,"slug":16,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[97,112,124,137,150],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":109,"video_url":86,"views":110,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different 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networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",14,{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":129,"formatted_created_at":102,"category":130,"links":131,"view_type":109,"video_url":86,"views":136,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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2026 Core Update — began rolling out on March 27, 2026, and was fully completed on April 8, 2026.","google-march-2026-core-update-massive-volatility-traffic-winners-losers-explained","2026-04-19T07:51:48.000000Z",{"title":58,"slug":63},{"image":157,"image_webp":158,"thumb":159,"thumb_webp":160},"https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp",54,[163,176,191,203,218],{"title":164,"description":165,"slug":166,"created_at":167,"publish_at":168,"formatted_created_at":169,"category":170,"links":171,"view_type":109,"video_url":86,"views":174,"likes":175,"lang":89,"comments_count":88,"is_pinned":111},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":172,"image_webp":86,"thumb":173,"thumb_webp":173},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70811,2,{"title":177,"description":178,"slug":179,"created_at":180,"publish_at":181,"formatted_created_at":182,"category":183,"links":184,"view_type":85,"video_url":86,"views":189,"likes":190,"lang":89,"comments_count":88,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":185,"image_webp":186,"thumb":187,"thumb_webp":188},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70575,4,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":109,"video_url":86,"views":202,"likes":190,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":200,"image_webp":86,"thumb":201,"thumb_webp":201},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68209,{"title":204,"description":205,"slug":206,"created_at":207,"publish_at":208,"formatted_created_at":209,"category":210,"links":211,"view_type":109,"video_url":86,"views":216,"likes":175,"lang":89,"comments_count":217,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. 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