[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-4-main-benefits-of-using-geofencing-for-your-marketing-campaigns":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":98,"popular_news":164,"categories":233},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":14,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":91,"category":92},"4 Main Benefits of using Geofencing for Your Marketing Campaigns","This article delves into the 4 main benefits of using geofencing marketing in your business.\n\nEveryone is looking for a fresh perspective to boost their business development pursuits.","This article delves into the 4 main benefits of using geofencing marketing in your business.","Main Benefits of using Geofencing for Your Marketing Campaigns, business","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/dddl-1.webp\" type=\"image/webp\">\u003Cimg alt=\"4 Main Benefits of using Geofencing for Your Marketing Campaigns\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-14/dddl-1.jpeg\" width=\"275\" />\u003C/picture>This article delves into the 4 main benefits of using geofencing marketing in your business.\u003C/p>\n\n\u003Cp>Everyone is looking for a fresh perspective to boost their business development pursuits.\u003C/p>\n\n\u003Cp>Innovative technology such as geofencing offers an exciting prospect for marketers to better get to know their customers whilst keeping ahead of the competition.\u003C/p>\n\n\u003Cp>The following article explains the geofencing meaning and the core benefits of using geofencing marketing in your business.\u003C/p>\n\n\u003Ch4>What is Geofencing?\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/dddl-10.webp\" type=\"image/webp\">\u003Cimg alt=\"4 Main Benefits of using Geofencing for Your Marketing Campaigns\" class=\"image-align-left\" height=\"179\" src=\"https://cdn.quasa.io/photos/foto-14/dddl-10.png\" width=\"281\" />\u003C/picture>The geofencing definition within marketing is a tool that harnesses GPS technology. The technology is embedded into certain mobile apps that can be used to visually map out where a prospective customer is based on boundaries that have been set.\u003C/p>\n\n\u003Cp>Geofencing marketing has the ability to either alert or notify users with incentives to buy certain products or services, depending on where they recently were. Such incentives might include receiving a push notification advertising a local coffee shop a user had just passed.\u003C/p>\n\n\u003Cp>Other forms of geofencing definition in marketing can offer additional coupons based on a user’s recently visited shops and purchasing history. For instance, they might receive a coupon for a new mobile phone case just after purchasing a smartphone in-store.\u003C/p>\n\n\u003Ch3>Why should you use Geofencing in your business?\u003C/h3>\n\n\u003Cp>It’s always possible to inform customers about the tidbits your business offers with geofencing marketing and advertising. However, to some, the idea of incorporating new technology into their marketing strategy might sound daunting.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/dddl-11.webp\" type=\"image/webp\">\u003Cimg alt=\"4 Main Benefits of using Geofencing for Your Marketing Campaigns\" class=\"image-align-left\" height=\"168\" src=\"https://cdn.quasa.io/photos/foto-14/dddl-11.jpeg\" width=\"300\" />\u003C/picture>The below outlines the 4 main benefits of using geofencing \u003Ca href=\"https://quasa.io/media/how-to-improve-your-small-business-marketing-in-5-steps\">marketing in your business\u003C/a>.\u003C/p>\n\n\u003Ch4>4 main benefits of using geofencing marketing\u003C/h4>\n\n\u003Ch4>1. Personalized\u003C/h4>\n\n\u003Cp>Geofencing enables you to narrow down your broader advertising campaigns to reach a more niche audience.\u003C/p>\n\n\u003Cp>The approach of tailoring marketing messages and sending them to prospective customers in a timely manner amplifies their interest in the brand as they have proven to directly address their immediate needs.\u003C/p>\n\n\u003Cp>It also gives your business a competitive edge. The more people you catch on the move, the less will be drawn to your competition.\u003C/p>\n\n\u003Ch3>2. Cost-Effective\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/dddl-12.webp\" type=\"image/webp\">\u003Cimg alt=\"4 Main Benefits of using Geofencing for Your Marketing Campaigns\" class=\"image-align-left\" height=\"206\" src=\"https://cdn.quasa.io/photos/foto-14/dddl-12.jpeg\" width=\"300\" />\u003C/picture>As mentioned above, when you narrow down your advertising to\u003Ca href=\"https://quasa.io/media/how-to-create-a-value-proposition-your-target-audience-can-t-refuse\"> hyper-target your audience\u003C/a>, it can greatly reduce the marketing spend involved.\u003C/p>\n\n\u003Cp>The money invested in geofencing marketing and geofencing advertising is being spent on those who are in the right place and at the right time to make and act on a purchasing decision. Hence, less money is spent on those who aren’t.\u003C/p>\n\n\u003Ch3>3. Multifaceted\u003C/h3>\n\n\u003Cp>Media buying platform BidMind greatly encourages businesses to make establishing a ‘digital geofence’ and target the right audience with demographic information a top priority.\u003C/p>\n\n\u003Cp>Why? Chiefly due to the technology’s potential across a multitude of business industries, such as real estate, travel and hospitality, restaurants and entertainment, and much more.\u003C/p>\n\n\u003Cp>Businesses can use geofencing to achieve a multitude of advertising goals, including building brand awareness, engaging existing customers, attracting new customers, and demonstrating a clear connection between the advertising process and the results it generates.\u003C/p>\n\n\u003Ch3>4. Concise\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/dddl-2.webp\" type=\"image/webp\">\u003Cimg alt=\"4 Main Benefits of using Geofencing for Your Marketing Campaigns\" class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-14/dddl-2.jpeg\" width=\"300\" />\u003C/picture>ROI improves when your business is able to predict certain patterns. You can start to notice them within the plethora of insightful data available to you once geofencing technology has been integrated.\u003C/p>\n\n\u003Cp>Businesses are able to collect valuable information on how long a customer spends at a certain establishment and location, patterns in nearby traffic, as well as to measure the effectiveness of their marketing messaging.\u003C/p>\n\n\u003Cp>People who have visited certain locations previously can also be targeted with this same information to be sent personalized follow-up messages.\u003C/p>\n\n\u003Cp>Ultimately, the geofencing definition is to track potential customers based on a number of beneficial factors.\u003C/p>\n\n\u003Cp>Geofencing marketing and geofencing advertising is an easy and effective way to up your business development game whilst getting to know your customers on a more personal level. Why not try geofencing today and bring your business to greater heights?\u003C/p>\n\n\u003Cp>Also read: \u003Ca href=\"https://quasa.io/media/the-living-markets-when-financial-markets-become-living-beings\">The Living Markets: When Financial Markets Become Living Beings Atlas of Impossible Worlds\u003C/a>\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter! Join us on social networks!\u003Cbr />\nSee you!\u003C/p>","4-main-benefits-of-using-geofencing-for-your-marketing-campaigns","2022-02-11T21:59:32.000000Z","2025-07-16T11:30:00.000000Z","16.07.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/snvJSzqVlZsMfHHMyapI6gVxahW6MPV154D5cWsc.jpg","https://cdn.quasa.io/images/news/snvJSzqVlZsMfHHMyapI6gVxahW6MPV154D5cWsc.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/snvJSzqVlZsMfHHMyapI6gVxahW6MPV154D5cWsc.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/snvJSzqVlZsMfHHMyapI6gVxahW6MPV154D5cWsc.webp","large",null,3905,1,"en",0,{"id":14,"title":15,"slug":16,"meta_title":93,"meta_description":94,"meta_keywords":95,"deleted_at":87,"created_at":96,"updated_at":97,"lang":90},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[99,114,126,138,151],{"title":100,"description":101,"slug":102,"created_at":103,"publish_at":104,"formatted_created_at":105,"category":106,"links":107,"view_type":112,"video_url":87,"views":62,"likes":91,"lang":90,"comments_count":91,"is_pinned":113},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z","19.04.2026",{"title":43,"slug":44},{"image":108,"image_webp":109,"thumb":110,"thumb_webp":111},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","small",false,{"title":115,"description":116,"slug":117,"created_at":118,"publish_at":119,"formatted_created_at":105,"category":120,"links":121,"view_type":112,"video_url":87,"views":42,"likes":91,"lang":90,"comments_count":91,"is_pinned":113},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market platform.","thomas-peterffy-s-bold-vision-for-prediction-markets-why-interactive-brokers-is-betting-big-on-useful-bets","2026-04-16T18:39:15.000000Z","2026-04-19T09:31:00.000000Z",{"title":65,"slug":66},{"image":122,"image_webp":123,"thumb":124,"thumb_webp":125},"https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp",{"title":127,"description":128,"slug":129,"created_at":130,"publish_at":130,"formatted_created_at":105,"category":131,"links":132,"view_type":112,"video_url":87,"views":137,"likes":91,"lang":90,"comments_count":91,"is_pinned":113},"Google March 2026 Core Update: Massive Volatility, Traffic Winners & Losers Explained","The latest major Google algorithm change — the March 2026 Core Update — began rolling out on March 27, 2026, and was fully completed on April 8, 2026.","google-march-2026-core-update-massive-volatility-traffic-winners-losers-explained","2026-04-19T07:51:48.000000Z",{"title":58,"slug":63},{"image":133,"image_webp":134,"thumb":135,"thumb_webp":136},"https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp",36,{"title":139,"description":140,"slug":141,"created_at":142,"publish_at":143,"formatted_created_at":105,"category":144,"links":145,"view_type":112,"video_url":87,"views":150,"likes":91,"lang":90,"comments_count":91,"is_pinned":113},"Diamond Prices Hit Rock Bottom: The Lowest Levels in 20 Years – And How the Market Went Off the Rails","Natural diamond prices have crashed to their lowest point this century. A one-carat stone that averaged around $6,000 in 2021 now sells for about $4,200 on average — and the decline shows no sign of stopping.","diamond-prices-hit-rock-bottom-the-lowest-levels-in-20-years-and-how-the-market-went-off-the-rails","2026-04-15T14:56:47.000000Z","2026-04-19T06:48:00.000000Z",{"title":65,"slug":66},{"image":146,"image_webp":147,"thumb":148,"thumb_webp":149},"https://cdn.quasa.io/images/news/v0WN9Ww0ZbWCWAE06wHZd0ekVCqpY457nL4LlTvF.jpg","https://cdn.quasa.io/images/news/v0WN9Ww0ZbWCWAE06wHZd0ekVCqpY457nL4LlTvF.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/v0WN9Ww0ZbWCWAE06wHZd0ekVCqpY457nL4LlTvF.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/v0WN9Ww0ZbWCWAE06wHZd0ekVCqpY457nL4LlTvF.webp",45,{"title":152,"description":153,"slug":154,"created_at":155,"publish_at":156,"formatted_created_at":105,"category":157,"links":158,"view_type":112,"video_url":87,"views":163,"likes":91,"lang":90,"comments_count":91,"is_pinned":113},"Spotify Brings AI Prompting to Podcasts: Discovery Dream or Algorithm Trap?","Spotify has extended its Prompted Playlist feature to podcasts, allowing users to describe in natural language exactly what they want to listen to. The AI then generates a personalized playlist of episodes, complete with short explanations for why each one was included.","spotify-brings-ai-prompting-to-podcasts-discovery-dream-or-algorithm-trap","2026-04-13T12:13:17.000000Z","2026-04-19T03:25:00.000000Z",{"title":65,"slug":66},{"image":159,"image_webp":160,"thumb":161,"thumb_webp":162},"https://cdn.quasa.io/images/news/XoGlwwb26yzfll4lBQIyLeoHf3WHzrQ1v0zInejr.jpg","https://cdn.quasa.io/images/news/XoGlwwb26yzfll4lBQIyLeoHf3WHzrQ1v0zInejr.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XoGlwwb26yzfll4lBQIyLeoHf3WHzrQ1v0zInejr.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XoGlwwb26yzfll4lBQIyLeoHf3WHzrQ1v0zInejr.webp",67,[165,178,193,205,219],{"title":166,"description":167,"slug":168,"created_at":169,"publish_at":170,"formatted_created_at":171,"category":172,"links":173,"view_type":112,"video_url":87,"views":176,"likes":177,"lang":90,"comments_count":91,"is_pinned":113},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":174,"image_webp":87,"thumb":175,"thumb_webp":175},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70793,2,{"title":179,"description":180,"slug":181,"created_at":182,"publish_at":183,"formatted_created_at":184,"category":185,"links":186,"view_type":86,"video_url":87,"views":191,"likes":192,"lang":90,"comments_count":91,"is_pinned":113},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":187,"image_webp":188,"thumb":189,"thumb_webp":190},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70557,4,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":112,"video_url":87,"views":204,"likes":192,"lang":90,"comments_count":91,"is_pinned":113},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":202,"image_webp":87,"thumb":203,"thumb_webp":203},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68192,{"title":206,"description":207,"slug":208,"created_at":209,"publish_at":210,"formatted_created_at":211,"category":212,"links":213,"view_type":112,"video_url":87,"views":218,"likes":177,"lang":90,"comments_count":89,"is_pinned":113},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":214,"image_webp":215,"thumb":216,"thumb_webp":217},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42171,{"title":220,"description":221,"slug":222,"created_at":223,"publish_at":224,"formatted_created_at":225,"category":226,"links":227,"view_type":86,"video_url":87,"views":232,"likes":177,"lang":90,"comments_count":91,"is_pinned":113},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":228,"image_webp":229,"thumb":230,"thumb_webp":231},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41270,[234,235,236,237,238,239,240,241,242,243,244,245,246],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]