[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-3-trusted-strategies-for-launching-a-brand-in-2022":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":166,"categories":235},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":10,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":90,"category":91},"3 Trusted Strategies for launching a Brand in 2022","Covid was nothing short of a roller coaster ride, and only well-branded companies survived the ride.","Trusted Strategies for launching a Brand, branding","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>Covid was nothing short of a roller coaster ride, and only well-branded companies survived the ride. But the ride isn’t over because with the emergence of Omicron, supply-chain complications, overblown prices of commodities, and the constant threat of inflation, have increased the market's instability, making it difficult for new and fragile businesses.  \u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/agt-8.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"168\" src=\"https://cdn.quasa.io/photos/foto-14/agt-8.jpeg\" width=\"299\" / alt=\"3 Trusted Strategies for launching a Brand in 2022\" loading=\"lazy\">\u003C/picture>In fact, with more than 33 million companies making an entrance into the markets this past decade, and with the current global economic instability, it’s no surprise that half of them fail.\u003C/p>\n\n\u003Cp>Building a strong brand and positioning your business for growth in 2022 is a complex process, so we will show you three trusted strategies that can help you establish a strong brand and improve your startup’s chances of success in 2022.\u003C/p>\n\n\u003Ch4>Three Trusted Strategies to Launching the Perfect Brand\u003C/h4>\n\n\u003Ch3>Your Brand's Greatest Goal is Customer Satisfaction\u003C/h3>\n\n\u003Cp>Although most founders appear to know that their company cannot prosper without a solid brand and a faithful customer base, you'd be amazed how many entrepreneurs launch their companies without first assessing their potential customers and the critical role their products will have on them.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto/00-lokap-9.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto/00-lokap-9.jpg\" width=\"300\" / alt=\"3 Trusted Strategies for launching a Brand in 2022\" loading=\"lazy\">\u003C/picture>Juicero remains a great example of a trendy product with minimal utility in the lives of its customers. And Juicero, of course, flopped miserably. \u003C/p>\n\n\u003Cp>These types of mistakes are typically made by entrepreneurs that do not appreciate their clients enough to perform rigorous market research. \u003C/p>\n\n\u003Cp>The first mistake is that they squander tons of cash on various social networks to market their 'excellent' products and/or services that don't meet their target consumers' fundamental needs.\u003C/p>\n\n\u003Cp>The second is that they fail to see that their most devoted clients have the financial strength their new firm needs and are motivated to refer their products to friends and family.\u003C/p>\n\n\u003Cp>Allowing your new firm to follow the example of others that forsake their devoted clients, such as Gillette and their toxic commercials, might leave your business fumbling in the darkness of sales, trying to make positive impacts but obtaining disappointing results.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/0-fi-26.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"173\" src=\"https://cdn.quasa.io/photos/foto-1/0-fi-26.jpeg\" width=\"260\" / alt=\"3 Trusted Strategies for launching a Brand in 2022\" loading=\"lazy\">\u003C/picture>So, whether your clients prefer high-end, pricey items or cheaper ones, if you truly want your startup to thrive in 2022, ensure you thoroughly understand their main worries. But don't stop there; also find out their financial strength and favorite trends. \u003C/p>\n\n\u003Cp>This understanding will be extremely useful in developing an attractive brand image and an appealing tone that appeals to your target market. \u003C/p>\n\n\u003Ch3>Create an Intriguing Brand Identity\u003C/h3>\n\n\u003Cp>Building a great brand is difficult. Every dedicated entrepreneur devotes a significant amount of time and effort to fine-tuning and adjusting their offers and products until they are perfect. \u003C/p>\n\n\u003Cp>And one reason why they do this is the entire personality and identity of their business, how they sell their services, the consumer principles they stand for, how they connect and engage with clients, and even the sentiments their audience has when buying or using their products all contribute to their brand's identity. \u003C/p>\n\n\u003Cp>So don't be afraid if creating an appealing brand identity for your startup takes up a considerable amount of time and work.\u003C/p>\n\n\u003Ch3>Develop a Positive Image for Your Company\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-12/1-aaatrans-1.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-12/1-aaatrans-1.jpeg\" width=\"300\" / alt=\"3 Trusted Strategies for launching a Brand in 2022\" loading=\"lazy\">\u003C/picture>A compelling and exciting brand name is required to establish your brand image, expand your online presence, and gain a large number of devoted consumers.\u003C/p>\n\n\u003Cp>Take a moment to look at the market, and you’ll notice that every great firm relies on a distinctive brand name. Backrub became Google, Brad's drink became Pepsi, Jerry and David's Guide to the WorldWide Web became Yahoo, and  Blue Ribbon Sports became Nike.\u003C/p>\n\n\u003Cp>The success of your firm is dependent on its brand identity. And speaking of brand identity, Hertz—by accusing over 3000 customers of theft every year and reporting them to the police—has set its brand image on a path of destruction. \u003C/p>\n\n\u003Cp>Now, understand that even the most seasoned founders struggle to create an interesting name for their products and services. So, if coming up with a great business name becomes a time-consuming task, don't be afraid to enlist the help of a powerful company name generator.\u003C/p>\n\n\u003Cp>True, it will take a little time and work to build a successful business. Nonetheless, following the three easy procedures stated above can help you save time while developing an appealing brand for your company.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-12/1-aaatrans-2.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-12/1-aaatrans-2.jpeg\" width=\"300\" / alt=\"3 Trusted Strategies for launching a Brand in 2022\" loading=\"lazy\">\u003C/picture>Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation. \u003C/p>\n\n\u003Cp>Covid was nothing short of a roller coaster ride, and only well-branded companies survived the ride. But the ride isn’t over because with the emergence of Omicron, supply-chain complications, overblown prices of commodities, and the constant threat of inflation, have increased the market's instability, making it difficult for new and fragile businesses.  \u003C/p>\n\n\u003Cp>In fact, with more than 33 million companies making an entrance into the markets this past decade, and with the current global economic instability, it’s no surprise that half of them fail.\u003C/p>\n\n\u003Cp>Building a strong brand and positioning your business for growth in 2022 is a complex process, so we will show you three trusted strategies that can help you establish a strong brand and improve your startup’s chances of success in 2022.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter! Join us on social networks!\u003Cbr />\nSee you!\u003C/p>","3-trusted-strategies-for-launching-a-brand-in-2022","2022-04-21T18:23:02.000000Z","2022-04-22T06:00:00.000000Z","22.04.2022",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/UaMh5ndNmYeA0JDudPTTtF2qXsDiFsz5Sc7Q3OfF.jpg","https://cdn.quasa.io/images/news/UaMh5ndNmYeA0JDudPTTtF2qXsDiFsz5Sc7Q3OfF.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/UaMh5ndNmYeA0JDudPTTtF2qXsDiFsz5Sc7Q3OfF.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/UaMh5ndNmYeA0JDudPTTtF2qXsDiFsz5Sc7Q3OfF.webp","large",null,2774,0,"en",2,{"id":10,"title":11,"slug":12,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":86,"created_at":95,"updated_at":96,"lang":89},"Quasa Media - Growth Hacking in Branding","Our attention is everything! How to build a successful brand. Leadership experience and understanding. Exclusive interviews.","Branding, brand, marketing, design, identity, startup","2021-08-06T16:45:50.000000Z","2024-08-25T15:44:14.000000Z",[98,113,127,140,153],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":103,"formatted_created_at":104,"category":105,"links":106,"view_type":111,"video_url":86,"views":62,"likes":88,"lang":89,"comments_count":88,"is_pinned":112},"Huawei’s Moon Mode Scandal: The Forgotten 2019 AI Fake That Suddenly Feels Nostalgic — As Huawei Prepares to Power DeepSeek V4","In early April 2026, a quiet but seismic piece of news dropped: DeepSeek’s upcoming V4 model — the next major leap from one of China’s strongest open-weight AI labs — will run entirely on Huawei chips, not Nvidia.","huawei-s-moon-mode-scandal-the-forgotten-2019-ai-fake-that-suddenly-feels-nostalgic-as-huawei-prepares-to-power-deepseek-v4","2026-04-11T13:33:59.000000Z","2026-04-16T03:25:00.000000Z","16.04.2026",{"title":65,"slug":66},{"image":107,"image_webp":108,"thumb":109,"thumb_webp":110},"https://cdn.quasa.io/images/news/OSByK57tywEscodciIprl7UfUwGIZyWDV65GG9Tr.jpg","https://cdn.quasa.io/images/news/OSByK57tywEscodciIprl7UfUwGIZyWDV65GG9Tr.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/OSByK57tywEscodciIprl7UfUwGIZyWDV65GG9Tr.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/OSByK57tywEscodciIprl7UfUwGIZyWDV65GG9Tr.webp","small",false,{"title":114,"description":115,"slug":116,"created_at":117,"publish_at":118,"formatted_created_at":119,"category":120,"links":121,"view_type":111,"video_url":86,"views":126,"likes":88,"lang":89,"comments_count":88,"is_pinned":112},"Meta’s Muse Spark: A Respectable Step Up That Finally Puts Them Back in the Game","On April 8, 2026, Meta Superintelligence Labs quietly dropped Muse Spark — the first model in their new “Muse” family. It’s not the flashy, headline-grabbing monster that instantly claims the #1 spot on every leaderboard. But here’s the thing: it doesn’t have to be.","meta-s-muse-spark-a-respectable-step-up-that-finally-puts-them-back-in-the-game","2026-04-11T13:12:57.000000Z","2026-04-15T11:06:00.000000Z","15.04.2026",{"title":58,"slug":63},{"image":122,"image_webp":123,"thumb":124,"thumb_webp":125},"https://cdn.quasa.io/images/news/E3InMGumI0q4D1ZaZ3uxWCVLM2CQbKGnPvZkEETO.jpg","https://cdn.quasa.io/images/news/E3InMGumI0q4D1ZaZ3uxWCVLM2CQbKGnPvZkEETO.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/E3InMGumI0q4D1ZaZ3uxWCVLM2CQbKGnPvZkEETO.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/E3InMGumI0q4D1ZaZ3uxWCVLM2CQbKGnPvZkEETO.webp",106,{"title":128,"description":129,"slug":130,"created_at":131,"publish_at":132,"formatted_created_at":119,"category":133,"links":134,"view_type":111,"video_url":86,"views":139,"likes":88,"lang":89,"comments_count":88,"is_pinned":112},"Services: The New Software – Why the Next $1 Trillion Company Will Look Like a Services Firm","In March 2026, Sequoia Capital published a provocative essay titled \"Services: The New Software\". The core idea is as bold as it is timely: the next trillion-dollar company won't sell software tools. It will sell the actual work itself — powered by AI, delivered as a seamless service, and disguised as a traditional services business.","services-the-new-software-why-the-next-1-trillion-company-will-look-like-a-services-firm","2026-04-11T13:03:12.000000Z","2026-04-15T09:50:00.000000Z",{"title":47,"slug":48},{"image":135,"image_webp":136,"thumb":137,"thumb_webp":138},"https://cdn.quasa.io/images/news/hEGli8b0fWpYNjRHTh54i7PWCu0GrsekOtOesifP.jpg","https://cdn.quasa.io/images/news/hEGli8b0fWpYNjRHTh54i7PWCu0GrsekOtOesifP.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/hEGli8b0fWpYNjRHTh54i7PWCu0GrsekOtOesifP.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/hEGli8b0fWpYNjRHTh54i7PWCu0GrsekOtOesifP.webp",114,{"title":141,"description":142,"slug":143,"created_at":144,"publish_at":145,"formatted_created_at":119,"category":146,"links":147,"view_type":111,"video_url":86,"views":152,"likes":88,"lang":89,"comments_count":88,"is_pinned":112},"When Cursor Wiped a User's PC: A Cautionary Tale of AI Overreach","We recently received a sobering story from a subscriber, a stark reminder of the potential pitfalls when granting AI agents unfettered access to your system. It's a scenario that sounds deceptively simple, but the consequences were almost catastrophic.","when-cursor-wiped-a-user-s-pc-a-cautionary-tale-of-ai-overreach","2026-04-10T18:43:40.000000Z","2026-04-15T06:26:00.000000Z",{"title":19,"slug":20},{"image":148,"image_webp":149,"thumb":150,"thumb_webp":151},"https://cdn.quasa.io/images/news/ZXlcYinJFzMjdM0ey4ADmpwKuw2gELVw9ZyFbRmO.jpg","https://cdn.quasa.io/images/news/ZXlcYinJFzMjdM0ey4ADmpwKuw2gELVw9ZyFbRmO.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/ZXlcYinJFzMjdM0ey4ADmpwKuw2gELVw9ZyFbRmO.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/ZXlcYinJFzMjdM0ey4ADmpwKuw2gELVw9ZyFbRmO.webp",128,{"title":154,"description":155,"slug":156,"created_at":157,"publish_at":158,"formatted_created_at":119,"category":159,"links":160,"view_type":111,"video_url":86,"views":165,"likes":88,"lang":89,"comments_count":88,"is_pinned":112},"The Great AI Talent Paradox: Why Everyone is Hiring \"AI Engineers\" but Nobody Can Find Them","I see this pattern repeating across dozens of companies. The founder or CTO has a mature engineering team. Everyone knows how to code; most use Cursor or Claude Code. Formally, they are all \"working with AI.\" But when you look under the hood at the actual processes, you realize the AI is just a thin layer smeared over an obsolete architectural workflow.","the-great-ai-talent-paradox-why-everyone-is-hiring-ai-engineers-but-nobody-can-find-them","2026-04-10T18:01:04.000000Z","2026-04-15T03:46:00.000000Z",{"title":19,"slug":20},{"image":161,"image_webp":162,"thumb":163,"thumb_webp":164},"https://cdn.quasa.io/images/news/RFS0sj442hsQE2CPWuqYIzC1ajFQV96M6Bz7axJF.jpg","https://cdn.quasa.io/images/news/RFS0sj442hsQE2CPWuqYIzC1ajFQV96M6Bz7axJF.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/RFS0sj442hsQE2CPWuqYIzC1ajFQV96M6Bz7axJF.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/RFS0sj442hsQE2CPWuqYIzC1ajFQV96M6Bz7axJF.webp",140,[167,179,194,206,221],{"title":168,"description":169,"slug":170,"created_at":171,"publish_at":172,"formatted_created_at":173,"category":174,"links":175,"view_type":111,"video_url":86,"views":178,"likes":90,"lang":89,"comments_count":88,"is_pinned":112},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":176,"image_webp":86,"thumb":177,"thumb_webp":177},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70370,{"title":180,"description":181,"slug":182,"created_at":183,"publish_at":184,"formatted_created_at":185,"category":186,"links":187,"view_type":85,"video_url":86,"views":192,"likes":193,"lang":89,"comments_count":88,"is_pinned":112},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":188,"image_webp":189,"thumb":190,"thumb_webp":191},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70120,4,{"title":195,"description":196,"slug":197,"created_at":198,"publish_at":199,"formatted_created_at":200,"category":201,"links":202,"view_type":111,"video_url":86,"views":205,"likes":193,"lang":89,"comments_count":88,"is_pinned":112},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":203,"image_webp":86,"thumb":204,"thumb_webp":204},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",67774,{"title":207,"description":208,"slug":209,"created_at":210,"publish_at":211,"formatted_created_at":212,"category":213,"links":214,"view_type":111,"video_url":86,"views":219,"likes":90,"lang":89,"comments_count":220,"is_pinned":112},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":215,"image_webp":216,"thumb":217,"thumb_webp":218},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",41794,1,{"title":222,"description":223,"slug":224,"created_at":225,"publish_at":226,"formatted_created_at":227,"category":228,"links":229,"view_type":85,"video_url":86,"views":234,"likes":90,"lang":89,"comments_count":88,"is_pinned":112},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":230,"image_webp":231,"thumb":232,"thumb_webp":233},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",40924,[236,237,238,239,240,241,242,243,244,245,246,247,248],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]